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Implementation of a competitive intelligence process to a selected company
Václavková, Eliška ; Petráková, Anna (referee) ; Bartes, František (advisor)
This diploma Thesis deals with the introducing of the Comptitive Intelligence process and creating a proposal for the implementation of this process to the selected company. The first part contains a description of the theoretical framework, followed by the review of the current situation in the company and the reasons why the Competitive Intelligence process should be implemented. The next part is focused on the proposal of the whole process. The conclusion of the thesis sumarizes the whole proposal and its benefits of this thesis for the company.
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The aplication of Competitive inteligence in small company
Vybíral, Pavel ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
Thediploma thesis dealswiththe use of Competitive Intelligence in a small company. Theaimofthe thesis is to findout by the rigorous analysis of competition the biggest competitor and the prediction of possible further steps of this competitor. Thefirst part ofthe thesis introdukces the company, its competitors and the theoretical knowledge is analyzed. The second part analyzes the selected competitor of thecompany and looks for possible further steps of the biggestcompetitor. Thethird part contains suggestions and recommendations for using Competitive Intelligence in small company.
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Entrepreneurial Project of Business Development
Vaněček, Martin ; Vévoda, Zdeněk (referee) ; Bartoš, Vojtěch (advisor)
This Bachelor’s thesis deals with the creation of the business development plan of company STROJÍRNA OSLAVANY Ltd. It describes the current condition of the company and on the basis of this informations suggests the suggestion of the corporate strategy, which should be helpful to establish the company's position on the market and assure her further development.
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SUPPLY CHAIN MANAGEMENTU
Hamplová, Petra ; Jurová, Marie (advisor)
Dissertation work is engaged in methodical definition of the principal contributions of Supply chain management (next SCM) and focuses on proposals of approaches to increase of company effectiveness and profitability and also the whole company performance by using this method, tries to present various possibilities of measurement of this performance and to create a certain methodology for its increasing using SCM. The thesis is conceived having regard to fulfillment of the principal and partial goals of the dissertation thesis. The first part of this work is mainly dedicated to reasons of topicality and meaning of the concept SCM. The next part is focused on the present state of solved questions where describes actual opinions of experts and individual directions of using SCM in companies. This part also describes main definitions and the philosophy of SCM and is also engaged in IT support of this method. The next part is concerned with the partial goals, whose solutions create the main purpose and content of this dissertation thesis. These goals can be summarized in four fundamental spheres: .. The analysis of the present level of using the SCM model in Czech companies, .. Setting of relevant criteria for companies performance measurement in the sphere of purchase within the whole supply chain, .. Implementation of SCM into the company strategic management, .. Creation of the methodology for increasing company performance by using SCM. Partial verifications of the methodical processes in management practice of engineering manufacture companies frame a separate part. Contributions of the academic dissertation for theory and its contribution for corporation development and managerial practice are emphasized last.
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The use of logistics in a manufacturing company
BODLÁKOVÁ, Alena
The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.
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