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Group buying servers
Kopřiva, Michal ; Svoboda, Miroslav (advisor) ; Špecián, Petr (referee)
This paper analyses distribution of discounts by servers of group buying. Group buying is defined as form of distribution of coupons, which is one of forms of discounts. Analysis of data about past sales and data from questionnaire show that limits, which are characterizing element of group buying, aren't often set by sellers. Next this analysis show, that social aspect is major difference from other forms of couponing. Analysis of range shows, that the range of group buying coupons is different from range of classical coupons. Group buying servers sell mostly brand new products and services with social aspect.
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The analysis of the specialized e-shop
JAROŠ, Dalibor
This diploma thesis analyses the specialized internet shop (e-shop), it's technical and business preparation, it's market entrance, first marketing activities, corrections and valuates it's economical situation.
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Consumer protection and internet shopping
Holá, Eva ; Horová, Olga (advisor) ; Gál, Robert (referee)
The diploma thesis is devoted to the issue of online shopping. Its aim is to analyze internet shopping and see the rights and obligations of consumers and sellers, which are based on current legislation. The thesis is divided into two parts. The theoretical part deals with purchase over the internet and its regulations. There are explained the concepts internet, e-business and e-commerce and indicate the types of e-business and is mentioned certification of online stores. The practical part is about the respondents' shopping behavior when buying over the internet. It is examined through a questionnaire survey. At the end of the thesis are mentioned the advantages and disadvantages of internet shopping.
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