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Marketing strategies of the SUBWAY fast food chain
Nguyen, Huu Tung ; Vávra, Oldřich (advisor) ; Hai Linh, Do (referee)
This Bachelor's Thesis examines the marketing strategy of the SUBWAY restaurant chain, its market positioning, segmentation and targeting strategies and comparison between national and local marketing tactics. The aim of the Bachelor's Thesis is to make suggestions beneficial to improvements in brand awareness and growth of the company. Thesis is divided into two sections of theoretical part and practical part. In the theoretical part of the Bachelor's thesis discusses about marketing basis, history and its instruments. The next part introduces franchise business model, its advantages and disadvantages for both franchisors and franchisee. The practical part presents analysis of SUBWAY company in Czech republic, competitors analysis, its marketing mix and the comparison of national and local marketing.
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Návrh podnikatelského záměru s využitím franchisy Intimissimi s. r. o.
Jurčeková, Vendula
The main goal of the thesis is to deliver a perfect business plan for those who want to start their own business under the franchise agreement of the company Intimissimi. In the theoretical part the essential principles and the functioning of this type of business will be explained. Later in second practical part the obtained knowledge will be applied to the selected franchise company. The plan is the fundamental basis for obtaining a bank loan which is needed for covering of the start-up costs.
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Analysis of financing small store in South Bohemia region
Pelc, Milan ; Říčka, Tomáš (advisor) ; Málek, Jiří (referee)
The first part of Master`s thesis focuses on defining the concept of small and medium sized company, a description of their meaning and the possibility of obtaining grants from EU structural funds and from government institutions. Within the options of grant will be prepared and submitted a grant application for a subsidized loan from Czech-Moravian Guarantee and Development Bank or from another entity. The second part of Thesis deals with the business plan. Thesis compares business plan from the franchisor with the reality that arose in building small store in Tabor and its operation in the first fifteen months. Based on the comparison may be designed to optimizing cost outlets of the store. The contribution of this Thesis is to look at a small retail business and it's financing. Such a complex view can help to similar retailers with orientation in the establishment and funding of a similar type of retail businesses. It will also be evaluated by franchise concept Náš grunt in the light of the real picture of financing its stores.
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Franchising as a Form of Market Entry
El Gindy, Rasia ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
My bachelor thesis deals with franchising as a form of market entry. It is divided into four main chapters. The fisrt chapter focuses on the theoretical definition of franchising, its characteristic features, its advantages and disadvantages. The second chapter is related to the process leading to the application of franchising in practice. The third chapter monitors the situation of franchising in the Czech Republic from the past to the present day. The last chapter applies to the franchising concept of SUBWAY.
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Franchising as a form of entry to the market
Šebestová, Martina ; Filipová, Vladimíra (advisor) ; Turnerová, Lenka (referee)
This bachelor thesis deals with franchising as a form of entry to the market. This work is devided into three chapters. The first chapter is focused on general theory in franchising (definition, different kinds of franchising, advantages and disadvantages, franchising history etc.). The second chapter is devoted to the application of franchising in particular firm accor hotels, where I introduce the brand ibis hotels and its operation in the world. In the third chapter I describe and introduce successful and emerging hotel company on the Czech market, highlighting the advantages and disadvantages of this concept.
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Franchising as a method of entry to the market
Vargovčíková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The subject of presented bachelor thesis is Franchising as a method of entry to the market. The first part of this thesis deals with characteristics of franchising such as the definition of franchising and its advantages and disadvantages for both parties involved. Then there is also provided the current situation of franchising in the Czech Republic. The second part deals with entry into the market by franchising. In this section franchise agreement is mainly mentioned, how to start a franchise business, what is needed to establish this business and how can franchise systems expand. Franchise financing options close the second part. The third part is devoted to franchising in a particular company, which is HaGaimpex s.r.o. owning a franchise Etam Lingerie. There is presented the history of the brand Etam Lingerie and functioning of the system. Then in this section sales techniques and future customer system are discussed, their evaluation and suggestions for improvement. Finally, SWOT analysis is made.
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Franchising as a form of entry to the market
Stará, Kristina ; Turnerová, Lenka (advisor) ; Průša, Přemysl (referee)
This bachelor thesis deals with "Franchising as a form of market entry". It is divided into three main chapters. The first part contains the teoretical issues, advantages and disadvantages of franchising and also the history and development of franchising in the world and in the Czech republic. The second chapter describes the process of implementation of franchising, and the last section contains a description of the functioning of franchise concept in the company FORNETTI Bohemia.
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