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Typography of web design
Uhlířová, Martina ; Brejcha, Jan (advisor) ; Malečková, Dita (referee)
Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background. In the theoretical part, I will describe the basic features of typography. In the practical part, I will distinguish appealing typography and visual smog, and find specific examples demonstrating typographical trends in web design.
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Contemporary Typography in the Context of Art Education
Němec, Jan ; Raudenský, Martin (advisor) ; Magidová, Markéta (referee)
The aim of this study was to summarize the theoretical content of the Ty- pography/Writing lesson. The theoretical part focuses on world and the Czech typography in the 20th and 21st centuries. It summarizes its most important personalities and adds new ones that are not yet included in any publications about the evolution of typefaces. It also introduces the reader to current trends, events and publications. The theoretical part includes a recapitulation of the development of typography since the mid-15th cen- tury. The development includes key personalities and technological ad- vances. The didactic and practical part is based on the theoretical part. The didactic part is devoted to the search for connections in the field of typography in the curriculum framework. Afterwards, individual cur- ricula of secondary art schools with the educational field of graphic de- sign were examined and compared. The focus was on the time allocation to this subject. From the information gathered, a thematic block was suggested, treating the topic of contemporary typography consisting of three parts - explanation of theory, discussion and practical application. In the practical part, a digital survey was designed to collect informa- tion about the knowledge of the typography lesson. The digital form was prepared...
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Aleš Najbrt and his standing of Czech graphic design
SOUKUPOVÁ, Klára
This bachelor work consists of a theoretical part and a practical part. In the theoretical part we will focus on the Czech graphical designer and typograph Aleš Najbrt and his contribution to Czech graphical design. Part of this work will be his work in contemporary context. Also, we will briefly comment on the history of graphical design. In the practical part this work will focus mainly on typography. The practical output of this bachelor work will be an author's font following its usage on a poster.
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Author book - Apology / Reconciliation (theoretical - practical thesis)
PALMOVÁ, Věra
The theoretical part focuses on the theme of the book - letter print - from the technical point of view. Further it explores the history, origin and various forms of a book. The thesis includes also chapters about a copyright book and the term " bibliophile". It also gives brief information about the graphic art, especially the technique of gravure. In the last part it aims at two personalities of Czech culture - a painter and graphic artist Jiří John and Jan Skácel. The practical part of the thesis is conceived as a folder that includes series of graphics accompanied with poetic texts. The graphic works are made by dry needle. The texts are written by Jan Skácel. The topic of the the copyright book expresses the author´s memories of her grandmother. The topics of each graphic work depicts the psychology of the contrast between the oldness and the youth and at the same time of the loss of a close person. The practical part should be also a sort of bibliophile.
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The design process, digitization and promotion of font
Krčková, Anna ; Khabirova, Maja (advisor) ; Horný, Stanislav (referee)
This thesis focuses on the development, production and font digitization. It examines how far one must understand the matter and how important is it to know the historical backround of typography so he would be able to create high-quality font, both for personal or commercial use. It also defines what parameters determine high-quality font and how to recognize high-quality font. In the practical part there will be introduced principles and programs for creating fonts that are currently widely used and will be presented possibilities of promoting and selling fonts. The aim is to compare the pros and cons of self made font so whoever deals with this issue could evaluate whether it is worth investing time in creating font or not, and eventually was able to design basic alphabet.
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Typography of web design
Uhlířová, Martina ; Brejcha, Jan (advisor) ; Malečková, Dita (referee)
Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background. In the theoretical part, I will describe the basic features of typography. In the practical part, I will distinguish appealing typography and visual smog, and find specific examples demonstrating typographical trends in web design.
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Original and Assumed Sources on World Wide Web
Svatý, Michal ; Brejcha, Jan (advisor) ; Švantner, Martin (referee)
The thesis focuses on problem of authorship of the Internet content. It considers the question whether we can analyze the artwork purely as a closed structure of the symbols or whether it is necessary to take work as a broader structure. The first part of the thesis shows the Internet in general and its specifics it as a medium. The second part is devoted to the problem of authorship. It explains traditional view of Nelson Goodman, who examined the authenticity of artwork with regard to the internal arrangement of the elements structure of the object. The third part shows the later theories inconsistent with the views of Nelson Goodman, views of different contemporary authors who present the changes of authorship aspects in the environment which is under constant development, quickly sharing ideas and resources. New theories suggest to look beyond the authorship of the artwork domain, apply broader focous. The conclusion provides a synthesis of these views.
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Design and implementation of e-learning in the area of interest
Laubová, Věra ; Husa, Jiří (advisor) ; Petr, Petr (referee)
The bachelor thesis Design and Implementation of e-learning in the area of interest is focused on computer typography and the area of DTP. The objective was to create a quality e-learning course, which would develop the knowledge and skills of workers who routinely manage the work with graphic programs for working with text in typesetting program Adobe InDesign. The theoretical part is conceived as a text study support to the course and deals with typography, fonts, printing materials, computer typesetting and DTP. The practical part contains the objective and the target group of the course, the needs analysis of the workplace, for which the course was created, the description of the tools that were used for creating the course and description of the structure and of the course content. The course was prepared on the basis of a synthesis of findings, which was preceded by an analysis of training needs of the target group. Educational content consists of text and instructions in the form of images, which were created by the author as screen captures in Adobe InDesign. The pilot testing of the course was realized by eight experts in the area of DTP. The final evaluation, which took the form of a questionnaire and interviews showed that e-lerning was properly elected form of education for this course and respondents accepted it with enthusiasm. Respondents rated course as the high quality one.
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