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Non-contrast MRI perfusion imaging
Kruml, Ondřej ; Jiřík, Radovan (referee) ; Krátká, Lucie (advisor)
This bachelor paper is focused on the magnetic resonance perfusion imaging technic without the usage of an external contrast media. This paper contains a look at the basic functional principle of the magnetic resonance. The focus is then set set on the Arterial Spin Labeling (ASL) technic. The basic principle of ASL uses protons from the water mocelules in arterial blood as an endogenous contrast agent. This technic can be used for obtaining a perfusion map of any tissue without the usage of invasiont echnics or contrast agents. The quantification of perusion was done applying the FAIR-RARE scheme, which belongs to the large family pulsed ASL.
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Designblok 2011 and its attendees
Vostalová, Zuzana ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
The thesis focus on detection of motivation and satisfaction of visitors and exhibitors of annual design fair Designblok 2011 in Prague. Its creation proceeded in cooperation with main organizers and the results aimed to be usable in practice while planning and organizing of forthcoming years. One part of it deals with visitor's research executed by personal questioning whose results were analyzed in statistic software IBM SPSS Statistics. Satisfaction and motivation of exhibitors in another section was detected by means of half-structured interviews. While analyzing all the findings the maximal applicability in real life of Designblok and future usability was emphasized. The conclusion includes summary and review of all the recommendations connected to partial research results.
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Participation at exhibitions and fairs as a factor in brand building
Andronic, Valerie ; Halík, Jaroslav (advisor) ; Kuzmitskaja, Maria (referee)
Moldova is known for its wines, which enjoy great popularity not only in its own country, but in all CIS countries too. The wine trade is the heart of the Moldovian economy and the main export article of the country. That is why I have decided to write about wines and focus on exhibitions and fairs. Exhibitions and fairs are, in my opinion, a quite neglected item in comparison with traditional methods of propagation - advertising, PR, sponsorship, etc. My diploma work among other things will help to eliminate this gap. The main objective of my work is the analysis of the wine trade fair ExpoVin Moldova, followed by recommendations to improve the activities of the event. The central hypothesis of my work will be the following assertion: ExpoVin Moldova provides absolutely excellent opportunity for collaboration for producer of wines, government and retailers of wine. Therefore, I will try either to confirm or reject this hypothesis.
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Comparison of standards of fair trade organisations and impacts on producer organisations in developing countries
Hradecká, Zuzana ; Němečková, Tereza (advisor) ; Hejkrlík, Jiří (referee)
This thesis consists of comparison of different standards of chosen organisations and companies involved in sustainable trade at different levels -- fair trade, fair trade lite and ethical trade. International sustainable trade standards setting organisations are represented by Fairtrade Labelling Organisations International (FLO), the World Fair Trade Organisation (IFAT), Rainforest Alliance and UTZ Certified. The privat sector is represented by internal standards of several companies from Germany (Gepa, Rapunzel and El Puente), Austria (EZA) and USA (Starbucks). The main part of the thesis consists in description and consequent comparison of particular standards of each organisation/company. The short-run impacts of chosen standards on producers from developing countries are compared then (the long-run impacts cannot be compared yet because of lack of relevant data available).
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