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E-shop
Žák, David ; Taševský, Pavel (referee) ; Kříž, Jiří (advisor)
The work deals with internet commerce. It includes analysis and design their own e-shop. The aim was to bring the marketing plan for market entry, assess the achievements and propose a procedure to other years. It can be familiar with basic knowledge about internet marketing, internet business analysis in comparison with the stone business. These general theoretical and practical knowledge is given to about half the work. In the second half is giving its own Internet business, the introduction of the marketing and promotion.
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Design and Implementation of Internet Commerce
Maťák, Lubomír ; Haluza, Jaroslav (referee) ; Dvořák, Jiří (advisor)
The content of this work is to analyze and design e-commerce for company engaged in the wholesale electric and provision of electric supply for the construction of various projects, both public and private sector. This isn´t a classic form of B2C e-commerce. The concept of this work is designed as a B2B. The main idea is an online communication between supplier and customer and control of the stock and other future orders.
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Possibilities of Direct Payments in E-commerce
Kousal, Pavel ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
The topic of my bachelor thesis is "Possibilities of direct payments in E-commerce" and the proposal of optimal model of direct payments in E-commerce. I deal with electronic payment instrutruments in my bachelor thesis, their implementation and detailed analysis of the individual characteristics of existing web wallets. I try to evaluate the various aspects decisive in the choice of E-wallets. I propose an optimal model of direct payments applied in E-commerce in conclusioun of my thesis.
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Model E-auction for the Company
Gazdíková, Pavla ; Zmrzlík, Tomáš (referee) ; Dvořák, Jiří (advisor)
The Master’s thesis in it’s introductory parts deal with theoretic piece of knowledge from areas internal Internet purchase and E-auction. A second part of thesis is formed of a present condition of a company. In a third, the fundamental part, is submitted proposal solving of E-auction for the company Siemens Industrial Turbomachinery, Ltd.
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SMS Solution for e-Commerce and Its Real Deployment
Piják, Lukáš ; Maršík, Lukáš (referee) ; Szőke, Igor (advisor)
This diploma thesis is based around SMS module for free e-commerce solution. Because of big amount of e-commerce platforms, this dissertation focuses on creating generic solution of SMS module, which will be easily modifiable across individual platforms. The SMS module is used to notify administrators or customers about order changes. Module also contains effective SMS marketing tool, which allows, for a low price, targeting ads in a form of SMS. Including a whole lot of other functions, like statistics, history of outcoming messages, optional language mutation and other settings requested by customers.
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Design of E-shop for the Sale of Electronic Cigarettes
Liebscher, Lukáš ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The content of this bachelor’s thesis is to design the e-shop for the sale of electronic cigarettes. It provides an overview how to purchase the e-shop and focuses especially on open-source systems, which are valuated and compared on the base of the analysis. In the practical part of this thesis is the creation of the e-shop, its redesign, product registration, order statuses system and primarily the benefit of own solutions, such as evidence of regular prices for the products and their combinations, purchaser’s age verification, module to complete the billing information and complete change of invoices.
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Recomendation algorithms
KULIASHOVA, Veranika
The purpose of the bachelor thesis is to analyse common known recommendation algorithms and their applications in E-Commerce. This research provides an overview of the current state of the field as for the usage of recommendation systems by electronic commerce, in other words, online shopping facilities and streaming services. The study investigates three widely used recommendation systems such as Collaborative Filtering, Content-Based Filtering, and Hybrid recommendation system. The theoretical basis of the aforementioned systems, as well as their problematics, unique features, real-life applications and their differences are presented. The result of the empirical part is a conclusion of utilising the chosen database using a recommendation algorithm written in Python by the author of this thesis with a focus on accuracy and efficiency.
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E-commerce Expansion Management
Sojka, David ; Pfeifer, Marcel Rolf (referee) ; Putnová, Anna (advisor)
This master thesis pursues a business model of an online store's international expansion in Europe. According to theoretical backgrounds, it evaluates the state of currently used methods of today's expansion strategy. Further, a management plan for systematic expansion is being proposed along with risk mitigations, stabilization of current international operations, and a proposal of a technological-information solution for data science.
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