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Consumer behaviour on the market with remanufactured cartridges
PÍTROVÁ, Lenka
The main purpose of my bachelor work was to analyse consumer behaviour on the market with remanufactured cartridges and evaluate the current exploitation of the marketing tools in chosen corporation. Then on the basis of this analysis suggest some improvements. For making up this work I have used the study of expert literature as well as the collection of primary sources. I have obtained the primary sources by carrying out the questionnaire investigation. I have compiled the information acquired by the investigation into graphs and tables so that the results were well-arranged. In addition I have analysed the graphs in words. The second task of this thesis was to analyse the current exploitation of the marketing tools in ARMOR, s. r. o. and then suggest some improvements based on obtained information.
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The analysis of shopping conditions and consumer behaviour in a particular city
Čechová, Markéta ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
This thesis deals with shopping conditions in the city of Louny and analysis of shopping behaviour of consumers buying grocery in retail stores located in Louny. In theoretical part of the thesis there is described retail network, business facilities of the city and different types of retail units. Further, the thesis deals with factors influencing shopping behaviour of consumers and summarizes current trends in consumer's behaviour in the Czech Republic. Practical part of thesis focuses on describing retail units in Louny and interpreting results of research concerning behaviour of consumers in Louny. Finally, the data from research are compared with the Czech trends of shopping behaviour.
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Vnímání značky Hard Rock Cafe českými vysokoškolskými studenty
Polák, Ivan ; Karlíček, Miroslav (advisor) ; Vítek, Václav (referee)
The goal of this thesis is to understand perception of the Hard Rock brand in the Czech Republic among university students. Hard Rock Cafe Prague is a combination of a restaurant, bar, and rock club operated by the hospitality corporation Hard Rock International. The studied segment can be seen as a group of potential customers in long term, and this research should identify opportunities for growth of Czech guests. The thesis presents the process and results of Hard Rock brand research on the selected segment. The work is supported by theory of marketing of services, brand, and methodology of marketing research. The practical part includes two phases of research: qualitative and quantitative. Analysis of both phases and their implications on formulated hypotheses lead to conclusions regarding perception of Hard Rock brand by the studied segment. These are further analyzed to offer a number of recommendations for future marketing communication activities targeted towards the local customers.
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Consumer Behaviour on the Financial Market
TŘEŠTÍK, Miroslav
The outcome of this thesis are the weights of each parameter of payment methods that are used to interpret consumer recommendations and conclusions. The research revealed that consumers mostly used payment method for purchases from online stores is delivery, although it does not seem like a good choice. Instead of delivery, I may recommend credit card payment, which has only one weakness and that is security. This weakness can be put down by purchasing only at trusted sellers. It is also meant to be the fastest way of payment. Also payment through a text message is convenient and easy. The results of my thesis can be used by consumers to help orient themeselves between the payment systems used for online store purchases, as well as the operators themselves.
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Consumer behaviour on the market with toners and print cartridges
SULEKOVÁ, Klára
The aim of this diploma thesis was to describe consumers{\crq} behaviour in the market with regards to print cartridges and to recommend the most suitable products to them on the basis of the established preferences and attributes. I used a questionnaire survey and a calculation of print cartridges parameter weights using the method of multi-criteria decision making. I found from the survey that the respondents mostly own ink multifunction equipment. Among the most commonly used printer makes are Hewlett Packard, Cannon and Epson. However, the proportion of less significant makes has dropped in the last three years. The respondents mostly buy original cartridges in shops and they buy black cartridges more often than colour cartridges. The main criteria for choosing a certain cartridge are price, quality and availability. The obtained information helped me select suitable cartridges for consumers. I found that cartridges are more readily available on the market in comparison to toners. When evaluating measurable attributes (price, quality and environmental friendliness) I calculated that in most cases it pays to buy renovated cartridges, especially for the evaluated cartridge from the makes HP and Canon and for toner makes HP and Epson. Epson cartridges contain a chip which prevents their renovation which is why I would recommend the purchase of a compatible cartridge. For the Canon toner I would recommend the purchase of a compatible cartridge too. In summary of my recommendations I would advise consumers to look closely at the price, volume, quality, producer and possibility to renovate when purchasing cartridges. I would further recommend buying ink printers as it is difficult to get cartridges for laser printers. I would point out that in most cases a rule applies: the cheaper the printer the more expensive the cartridge.
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Consumer preferences' based testing of consumer products
VALDMANOVÁ, Markéta
I used questionnaire investigation to reach the goal of my thesis. I wanted to ascertain the behaviour of users in the market when using the relevant product and to establish the importance of the attributes of digital camera for the user on the base of the research. Further my task was to set the weights of the individual attributes for multi-criteria decision-making. To compare the offered products with the help of the selected technique of multi-criteria decision-making and to suggest suitable products for the users on the base of the weights found out. The ascertained data and results will be further utilizable for consumer organizations, specifically for the Spotřebitelský institut SOS, o.p.s. (SOS Consumer institute, quasi-public company). I came to the following results after having evaluated my research. Most respondents own digital cameras, most frequently brand PANASONIC, CANON and OLYMPUS. The highest percentage of respondents use their cameras to record the personally significant moments, identically most frequently several times a week or several times a month. The main reason to choose a new camera is its function and price and the users are most frequently ready to spend between 3 001,- and 9 000,- CZK. Respondents prefer black and silver digital camera. As I supposed that there would be certain differences among the parameter preferences between genders and experiences of the users, I divided the respondents into individual segments in which I performed my further research. If I should assess the parameters most preferred by the respondents, there are certain differences between genders and experiences of the users. It is possible to say generally, on the base of the ascertained highest values of weights, that all user segments prefer the following parameters: noise (sensitivity), camera speed, battery durability, megapixel resolution and optic zoom. The clearly unimportant parameter is the possibility of printing directly from the camera that is on the last place of importance in all segments. I compared 25 digital cameras on the base of multi-criteria decision-making and the ascertained weights. I can recommend more or less the following 7 suitable products to the individual segments: Canon PowerShot SX1 IS, Panasonic Lumix DMC-FX500, Canon EOS 40D, Canon Ixus 870 IS, Casio EX-V7, Canon EOS 50D, Nikon D300.
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Analysis of purchasing behaviour of tourists in Český Krumlov
TALÍŘOVÁ, Stanislava
The purpose of this diploma thesis is to analyze the process of purchasing decisions of tourist{\crq}s visiting the region of Český Krumlov and based on their preferences, to suggest suitable measures for the retail unit Renata, which I´ve done a research about in the second part of this thesis. Collection of primary data is done by using a questionnaire survey, which is divided into two parts. The first part of the research analyzes the purchasing behavior of a sample of tourist{\crq}s visiting Český Krumlov. The second part of the research analyzes the purchasing behavior of a sample of customers of the retail unit Renata in the Český Krumlov.
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Consumer behaviour on the meat products market
PROKOPOVÁ, Lenka
The main object of my dipoloma work was to analyse consumer`s and shopping behaviour on the market with meat and meat products. Then on the basis of this analysis I should recommend products with consideration of various consumable recommendations to product consumers. For making up this work I have used the study of expert literature as well as the collection of secondary sources. I have obtained the secondary sources by carrying out the questionnaire investigation. From this questionnaire investigation the real consumer`s and shopping manners on the market with meat and meat products in the Czech Republic emerged. I have compiled the informations acquired by the investigation into graphs so that the results were well-arranged. In addition I have analysed the graphs in words. In the next part of my work I was pursueing whether the consumers follow the consumable recommendations concerning meat and meat products consumption. I have compared these recommendations with the research results and I have formulated a concrete consumable recommendation.
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Direct Bioproduction Sale in Selected Locality
ŽIŽKOVÁ, Adéla
The subject of my assignment is the direct sale of bio production. The main subject of my assignment was to find out consumer interest in selling bio products, respectively, for direct sales of bio production. Another objective was to analyze the current status of direct sales of bio production in South Bohemia region. The first point of assignment I have met on the base of consumer research using a questionnaire created in the application Google docs. My research showed that the use of direct purchase is used more women. The most common reason why women don{\crq}t like the direct purchase is little information. Most of the men don{\crq}t use direct purchase, because of lack of time and little information. The interests about direct sale have more woman than men. The main reason of woman why to use direct purchase is that they think that bio products from producer are fresher and trust that bio product is really bio. The most of the men will be interest it in direct sale because of freshness of bio products. The convenience of men is the main reason why they don{\crq}t use direct purchase. Women as a reason for disinterest reported lack of time The second research was focused on South Bohemia ECO farms. In total were asked 64 ECO farms, only 50 take part in. For bio farms engaged in cattle breeding is 32% of sales secured by sales of meat, live animals on the farms or own in shop. In other commodities grown on ECO farms in South Bohemia region have direct sale of their production only two milk companies. In commodities of fruit, cereals, forage legume and potatoes, none of the companies don{\crq}t have direct sale of own production.
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Consumer preferences' based testing of consumer products
SOCHEROVÁ, Klára
I determined the preferences of mobile phone attributes on the basis of an on-line consumer research, which I conducted with a questionaire created in the Google Docs application. Thanks to the questionaire, I was able to gain information about the evaluation of the importance of 19 functional parametres made by the queired respondents. Through the use of this evaluation I counted the strength for particular parametres and various segments of customers. Differences in the importance of atributes for selected segments were found especially among the categories of age and sex. The teenage generation prefers Bluetooth or a high capacity of the mobile phone memory also in means of memory stics. Enquired young men attach the highest importance to the same attributes as teenagers, but for women in the same category is crucial particularly the visual image of the mobile phone, such as the size of the display, its proportions and weight. What did not have any success among the particular parametres, was the function of TV, which was put on the last place on the imaginary ladder of importance. I stated the recommended telephones on the basis of calculated stregths of the attributes, point evaluation of the experts and price of the selected mobile phones. Among the five recommended products I would like to mention telephone brands {\clq}qNOKIA 6300``, {\clq}qSONY ERICSSON W910i``, {\clq}qNOKIA 3110``, {\clq}qSONY ERICSSON W760i`` a {\clq}qSAMSUNG SGH i8510``.
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