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Smartphone security
Rahm, Vladimír ; Luc, Ladislav (advisor) ; Doucek, Petr (referee)
This bachelor's thesis is focused on smartphone security risks and their solutions. The work is divided into three parts. The first part deals with the theoretical background in the form of a summary version of the most popular mobile operating systems. The second part focuses on three aspects, which are linked to the security of smartphones.In this section you can find an analysis of security risks for smartphones followed by the selection of most widely used mobile operating system in which it is exploring its security against malicious applications. In conclusion to this part a security analysis of a specific smartphone application is formed. The third part of this thesis is devoted to preventing security risks in the form of antivirus applications for smartphones. Within this section is created an overview of security products and analysis of whether these products can deal with security risks. The third part also analyzes user awareness of smartphone security risks and that is obtained by evaluation of survey among users.
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Consumer contests and the new technologies
Balcarová, Martina ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
The thesis focuses on consumer contests within the field of modern technologies. Its objective is to provide a comprehensive overview of the role consumer contests take as a part of the marketing communications mix, the current legislation governing the issue of consumer contests in the Czech Republic, and especially on how to use the Internet and mobile devices to create a successful contest campaign. Special attention is paid to describing a variety of contest concepts as well as to the most current platforms that can be used in a contest execution. The work also includes an online survey, providing unique data on involvement and preferences of the respondents about consumer contests.
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Marketing communication on the smartphones platform
Ratislav, Jakub ; Pešek, Ondřej (advisor) ; Rejlek, Vladimír (referee)
The thesis provides an overview over contemporary means of marketing communication on smartphones. It describes changes in consumer behavior connected to this technology and analyses the ways the current communication channels adapt to these behavioral changes. It analyses the transformation of traditional media into their new shapes, as well as entirely unique possibilities the technology of smartphones is opening for the marketing communication. The thesis evaluates measurability and forms of communication channels and in the practical part is entirely dedicated to their use in practice via a pre-selected case study in order to create a smartphone communication strategy.
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Commercial communications of iPhone and iPad applications
Zitková, Iva ; Mikeš, Jiří (advisor) ; Olša, Martin (referee)
The Master's Thesis with a title Commercial communication of iPhone and iPad applications is focused on the analysis of the effectivness of the individual elements that are neccessary for a successful application with a special attention on commercial communation. The paper is divided into two parts where the first (theoretical) one talks about the role of commercial communication in today's world, description the mobile phone market and its customers and specifying the activites recommanded to become successful with one's iPhone/iPad application. The main output of this part is the creation of hypothesis related to the recommended activities. The second (practical) part describes the life of two applications and compares the realized actitivites to the sales. The final part provides the evaluation of the hypothesis regarding the findings of the practical part.
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