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Your website, your rules!
Venerová, Tereza
Skvělý redakční systém? Máte. Dechberoucí grafika? Máte. Zajímavý obsah? Máte. Optimalizovanou optimalizaci? Máte. A přesto na vašem webu lidi nedělají to, co chcete aby dělali? Je nejvyšší čas na změnu!
Slides:  PDF
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Analysis of Emergency Medical Services web pages
Majer, Patrik ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
This thesis analyses webpages of Emergency Medical Services. Proper analysis in this thesis is divided into three parts. The goal of the first part of the analysis is to find out potential lacks of webpages with regard to rules of accessibility. There is special need to accent the importance of accessibility of webpages of such organi-zations, because potential customers can suffer from different handicaps, which are deeply analyzed in this thesis. In the next part of this thesis, I analyze the Search engine optimization. In this part, I am trying to find out, if webpages are well-structured with regard to browsers and their needs. I also discover a number of backlinks, which points to webpages placed on the specific domain. Last part of the analysis looks deeply into a usability, which is the key factor for the success of every webpages. In the next part of the work, data, which were discovered in my analysis of specific webpages, are represented. In the last short part of thesis, which is called "Effective Webpage", the best parts of solution of specific webpages are highlighted and con-nected into one comprehensive solution, which could be an effective one.
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Market analysis of preparatory courses at universities from the perspective of internet marketing
Prágr, Aleš ; Měsíček, Libor (advisor) ; Šedivá, Zuzana (referee)
This thesis focuses on internet marketing. Its goal is to describe the possibilities of internet marketing, to conduct a survey of preparatory course selection, to describe SEO methods used by organizations which offer these courses. And also to offer suggestions related to the propagation of preparatory courses of the University of Economics. Chapter two focuses on the description of premises related to the emergence of internet marketing. Chapter three is aimed at an introduction to internet marketing and marketing in search engines. Chapter four is dedicated to an introduction to search engine optimization. Chapter five looks more closely into other possibilities and methods of internet marketing and describes their possible uses. Chapter six focuses at the realization of a questionnaire research and interprets its results. In chapter seven websites of organizations offering preparatory courses are analyzed. Chapter eight contains an assessment of web pages and suggestions for improving the propagation of preparatory courses of the University of Economics. In chapter nine conclusions, thesis contributions and assessment of the findings utilizability can be found.
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Analysis and proposal for change website of association of national handball
Černovská, Romana ; Klas, Jan (advisor) ; Janková, Ladislava (referee)
This work talks about the National Handball Federation websites, its analysis of the present state of the websites and proposals for changes (improvements). In the first part there is a description of the national handball, including its history and structure. Followed by the evaluation of existing websites from many views by using the website evaluation methodology. Then the definiton of the system environment follows by virtue of the CATWOE analysis. Also a part of this work shows the main users of the websites. On the basis of the analysis results and the collection of information, and especially the views on the current website shown through the questionnaire that was sent to the main users, there is a proposal for changes that should be a sort of foundation for prospective programme adjustments of the existing Web. This work does not deal with the system implementation itself but with the system environment, defining inadequacies of the system and proposals how to get rid of them.
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