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National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.01 seconds. 
Public Sector Marketing Communications - Comparing the Czech Republic vs the Principality of Liechtenstein
 Pavlů, Jan ; Boučková, Jana (advisor) ; Kocourek, Aleš (referee)
This thesis deals with the current situation in the use of marketing communications activities in the realm of the public sector. After placing the issue of the work, followed by an explanation of the significance of marketing communication use in the state sector, the share of public sector to create the image of law, the importance of linking public sector - citizen in relation to the perception of non-commercial sector. The text outlines the methodology for the use of marketing communication strategies in public administration, and there are examples of communication techniques which public institutions in the Czech Republic use. The next chapter deals with similar situations in the Principality of Liechtenstein including a comparison with the Czech Republic. The practical part deals with the marketing research among Czech citizens and institutions of governance in the country related to the thesis topic.
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Consumer Protection
 HRBKOVÁ, Vendula
By the help of filled questionaries I wanted to discover what people can imagine under the term consumer protection, where they can find informations and advices concerning this problems and what are their experiences with reclamations and also with shopping goods on the internet. I was discovering further, how they assess standard of consumer protection in Czech Republic and what can help to some improvement.
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Marketing strategy of the family theater
 Štěpánová, Lucie ; Černá, Jitka (advisor) ; Frank, Nathalie (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Minor in terms of their marketing mix. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I try to formulate my own proposals concerning the change of the present marketing mix of the theater Minor.
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National Repository of Grey Literature : 13 records found   previous11 - 13  jump to record:
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