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System approach to customer satisfaction and loyality in specific company
Šimůnek, Jiří ; Krejčí, Igor (advisor) ; Horáková, Tereza (referee)
Bachelor thesis deals with the application of system dynamics in customer loyality
and satisfaction towards the company Florbal.com.
The theoretical part briefly describes the history of the system dynamics, evolution and the
definition of system dynamics. The theoretical part is focused on the change of linear
thinking to nonlinear or system thinking and the description and significance of mental
models.
Described is also the creation causal loop diagram and the stocks and flows, the
differences between the two diagrams and their advantages and disadvantages.
In the practical part is creation of model in Vensim PLE software, at first was
created causal loop diagram outlining how it could look like diagram stocks and flows,
also reveal a feedback loops and the interaction toward the model. The next step is creating
diagram stocks and flows, supplemented by mathematical functions and create several
policies. The next step is to run simulations for each policy. Completion of the practical
part is to interpret the results and recommendations of the most appropriate policy.
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Simulation of infrastructure building impact on wine bar and candy store economic performance
Škoda, Dominik ; Krejčí, Igor (advisor) ; Horáková, Tereza (referee)
The bachelor thesis deals with the application of system dynamics to a small business, which has been affected by a sewage system construction in the past few years. The theoretical part of this thesis describes to a general description of system dynamics, including its history and development. It focuses on the definition of some of the basic terms used in system dynamics and specifies the difference between system and linear thinking. It also provides a description of tools used in system dynamics and a characterization of structures frequently used in practice and often used in complex models. The practical part gives information about the activity field and the conduct of the modelled business. It introduces modelled structures, created using Vensim PLE software, which helped to achieve the final aim of this Bachelor thesis. The stock and flow diagram scripts and the following result interpretation are included.
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Simulation of development possibilities of Bonte store
Dzuriková, Nikola ; Krejčí, Igor (advisor) ; Horáková, Tereza (referee)
Bachelor thesis deals with the application of system dynamics to expand the company's profits through simulation software Vensim PLE. The theoretical part includes system dynamics, systems thinking and mental models. Described are views of linear and nonlinear thinking. The theoretical part is also aimed at describing the formation of cause-loop diagram and the stocks and flows. The practical part describes the creation of own simulation model that includes the causal loop diagram, stocks and flows diagram and the assessment of data that were obtained from the simulation. Stocks and flows diagram is complemented by a mathematical apparatus that allows the creation of different policies. A model displays the current status of revenue and inventory levels (stock) Bonte Store. The model solves two policies to increase the profits of the company. The practical part is focused on choosing the best policy to your company for the best results.
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Customer orientation in connection to system dynamics in Vodafone CZ, a.s.
Sedláček, David ; Malinová, Ludmila (advisor) ; Sigmund, Tomáš (referee)
The content of this diploma thesis is the analysis of Vodafone CZ, Inc. as the company, which is customer-oriented in close connection to the scientific field, system dynamics. Work contains definitions of basic theoretical concepts in the field of system dynamics, and the area of customer, especially his satisfaction and loyalty. In following description of the selected company, its basic characteristics and selection processes within the organization. Separate chapter describes methodology for measuring customer satisfaction, the Net Promoter Score. Either theoretical definition, either its practical use in society. One process is processed and selected within an proces analysis. Specifically, the inspection process, which is essential and necessary for the processing of customer interaction. The final part is the elaboration and validation of hypotheses, set out to verify the connection or relationship between the studied areas and subsequent benefit to selected society.
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Add-in in MS Excel for creating models of system dynamics
Vlach, Michal ; Mildeová, Stanislava (advisor) ; Dalihod, Martin (referee)
This work deals with system dynamics. Its main task is to create and description of the add-in to Excel that allows users to model the stock and flow model directly in Excel. Furthermore, there is discussed about the general theory of system dynamics, systems and models. There is also described the history of programming languages and their development to C #, in which the supplement was created. The thesis also presents competition created add-in.
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Application of System Dynamics in Documents Digitization
Rataj, Jan ; Mildeová, Stanislava (advisor)
This diploma thesis deals with system dynamics and its applications in the field of digitization of documents. This is an area whose importance is increasing. The need for the transfer and storage of digital documents at the present time there is a significant increase in the volume of data continues to grow. One of the appropriate tools of analysis digitization of documents is the system dynamics, which in the Czech Republic in the area of document digitization has not yet been used. The objective of this thesis is to create a system dynamics models for the area of document digitization, through the application of methods of system dynamics and then verify their applicability to specific data digitization projects acquired from practice. These models are universally applicable to virtually all types of projects to digitize documents. The main contribution of the thesis is the development of system dynamics models, which are universally applicable to a wide variety of projects to digitize documents and can be used to simulate the progress of digitization of documents. In practice, these models for companies dealing with digitization show the benefits of documents digitization to potential customers.
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The Impact of the Destination Management to the Effectiveness of a Company
ŠTUMPF, Petr
The main aim of the dissertation was an identification of the role of a company on the horizontal and vertical level in the tourism management on the basement of analysis of subjects involved in the destination management. The aim of the work was also to propose a system model of tools and measures that will lead to an efficient participation of a destination management company on the management of a tourism destination and to increase of the efficiency of a company in tourism. The simulation model and the scenarios of the future development of the tourism destination, which are presented in the dissertation, create a value added above the main aim of the dissertation. The main methodological approach, which was used in the dissertation, was system dynamics. This method helped to reveal the complexity of a tourism system and to identify the connections among a number of stakeholders in the destination. The partial aim of the dissertation was also a comparison of the regions of South Bohemia and Upper Austria as tourism destinations. Not only the essential tourism indicators and figures, but also the systems of the destination management and a role of a destination management company were compared. The data from the above mentioned comparison were used in the proposed system dynamic model that simulates behaviour of the tourism destination represented by the Region of South Bohemia.
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Application of Balanced Scorecard in a banking institution
Nechanický, Jakub ; Říhová, Zora (advisor) ; Šustáček, Pavel (referee)
This thesis focuses on the use and application of strategic tool Balanced Scorecard (BSC) for managing banking institution and translation the strategy into particular objectives and initiatives. Theoretical background affects both BSC framework taking into account modern trends of the dynamic system conception and also basics of information society, strategic considerations and system dynamics theory in relation to creating and application of the BSC in the organization. The practical part provides an introduction to the issues of examined institution, the current state of sharing strategic objectives, fundamental analysis to detect key features of the organization and the market and especially BSC formation. There is an analysis of the BSC system in details, translation strategy into concrete objectives, targets, initiatives and also selected measures. The integrity of the thesis is supplemented by a suggested process of dynamic BSC implementation to the institution, introduction of the tool for building a dynamic model for simulation of strategies and the concept of the user interface in the selected tool for sharing BSC through the whole organization.
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Model of relationship between poverty and decision-making
Svatoš, Filip ; Burian, Jan (advisor) ; Berka, Petr (referee)
This thesis deals with a design of a model of financial decision making in humans with limited cognitive resources under conditions of poverty, subsequent creation of a computer simulation based on this model, finding parameters in which this model generates a behavior close to real data and testing the behavior of the model under different conditions. The created model is based on current findings in fields of psychology and economics regarding decision making, limited cognitive resources and impact of poverty on cognitive resources and decision making. The model is created using the system dynamics methodology and subsequently, with the use of UML language, implemented into a computer simulation in programmable environment NetLogo. Testing the model showed its ability to generate a behavior close to real data and thus its potential to be used as a model for studying and understanding of the dealt problem and experimenting in order to finding new ways of dealing with the problem of poverty.
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Evaluation of PRINCE2 methodology implementation in consulting company
Mošna, Martin ; Oškrdal, Václav (advisor) ; Hamr, Tomáš (referee)
This thesis describes project management methodology implementation in a consulting company and examines the impact of this methodology on key success factors of the company. The theoretical part deals with issues related to project management implementation in a company and describes well-known methods and standards in this area while focusing on PRINCE2 methodology, which has been chosen for the implementation. The theoretical part continues by describing the process of creating system dynamics models, which allowed the key success factor models to be created as tools for evaluation of the methodology implementation impacts. The practical part of this thesis describes the background for the methodology implementation project and then the implementation itself in detail. The practical part continues by showing and describing the created key success factor models. In the end, the methodology impacts evaluation is carried out, analyzing changes in separate elements of the model breakdown.
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