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Komparativní analýza nových trendů v marketingu lyžařských středisek
Taxová, Helena ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The purpose of this thesis is three-fold. First, it explored the ski resort marketing based on place and destination marketing theories. New trends and best practices support the theory by practical examples from the field and online research. Moreover, general hypotheses about ski resorts' visitors were defined. The second objective was to analyze the behavior of ski resorts' visitors based on a quantitative research. As a result, the predefined hypotheses were either confirmed or disproved. Finally, practical implications and recommendations combining the recent trends and tourists' experiences were discussed to suggest future development of ski resort marketing practices. In the end, research results, conclusions as well as its limitations are presented. Overall, this thesis could serve as a comprehensive study of current trends in the area of ski resort marketing and visitors' behavior and experiences.
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Comparison of selected skiresorts in the Czech Republic and Austria
Ždimerová, Tereza ; Valentová, Jana (advisor) ; Vaško, Martin (referee)
The bachelor thesis deals with comparison of selected ski resorts in the Czech Republic and Austria. The aim was to compare and subsequent evaluation of selected ski resorts in both countries. For comparison was selected one ski resort from the Czech Republic (Skiarena Krkonoše) and one from Austria (Gasteiner Tal). The theoretical part describes the basic concepts associated with skiing, ski resorts and organizations working in that field. The second chapter analyzes in detail the selected mountain areas. In the description of the individual centers are listed length and difficulty of the slopes, number of lifts and ski pass prices in the resorts. The main part includes a comparison of selected factors, the SWOT analysis of both ski areas and selected results of the survey, which came out better for Austrian ski resorts. Finally there were evaluated the results of previous research and designed some recommendations to improve Czech ski resorts.
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Determinants of price for resold ski passes
Volštátová, Ivana ; Bolcha, Peter (advisor) ; Tříska, Dušan (referee)
The aim of this work is to investigate, what factors and how much influence the price of unused ski passes, which are sold to other visitors in the ski areas by resellers. Based on four-day observation with skiers personal interviewing in various ski areas, was found information about the price of unused ski passes and other circumstances, with possible impact on the prices, which were sold by resellers. From the price of resold ski passes, was always deducted a deposit for the chip pass, and calculated the relative difference of reseller prices and cash prices, in order not to affect different cash prices in different areas. Conlusions by hypotheses says that a significant influence on resellers' decision about the price of ski passes has time, the queue length of the main ski lift and age of the resellers. Based on the data used only as a supplemental on-line questionnaire, was found that more than 90% of respondents belonging to visitors of the ski area knew about the possibility of ski passes reselling at the moment of purchasing all-day lift pass, and for more than 70% respondents it is possible to believe they bought the resoled ski passes for this reason.
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Suggestion of a ski resort for people with disability
DUŠKOVÁ, Miluše
This work, titled "Suggestion of a ski resort for people with disability" deals with current issues of handicapped skiers. The main objective was to map network of ski resorts and their overall approach to handicapped people as well as to suggest design of a ski resort which would fully match needs of handicapped people.
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