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Business development strategy of food production
SCHÁNILCOVÁ, Kamila
The main theme of the thesis was the processing of the company?s internal and external analysis and compiling a new development strategy based on the strategic analysis. The new strategy focuses mainly on rescuing the company from liquidation and production expansion whilst keeping the continuity of business.With the help of external analysis the development of external environs was ascertained.The inner environment analysis enabled to specify internal sources of a company and their use. A new development strategy plan contains the scenario of the future development of the external environment, a new vision and the company?s mission. New strategic aims were determined.The new development strategy aims at gaining new markets and customers, incorporating new delicatessen into the production portfolio for the customers who prefer healthy lifestyle. Tradition, thorough preparation of delicatessen and a personal approach towards customers are competitive advantage which can hardly be replaced by retail chains.The company finds itself in a difficult financial situation and it is inevitable to incorporate changes which will save it from liquidation.
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Company Silektro s.r.o. business assessment
Bezděková, Lucie ; Boukal, Petr (advisor) ; Kučerová, Jana (referee)
This Master's Thesis aims to assess overall financial health of the company Silektro s.r.o. and makro and micro surroundings components influence to its business. Firstly, theoretical basis and selected procedures are described. In practical part, individual methods combining internal and external analyses are applied. The key methods of this thesis are financial analysis, PEST analysis and Porter's Competitive Forces Model. The last used method is synthesis by SWOT. The required outcome is to evaluate analyses used and assessment of the overall business situation in reference period.
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Analysis of the TON a.s. product range
Koutská, Jitka ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
The aim of the thesis is to analyse the product range manufactured by the company TON, which is a traditional Czech producer of bent wood furniture and especially chairs. The company TON has managed to maintain its position in the market for long 150 years, mainly thanks to the sensitive perception of changes in customer needs and adapting its product portfolio meeting them. In the theoretical part of the thesis are defined the basic concept of the marketing mix, product mix and described the methods and analysis as SLEPT analysis, Porter analysis, Portfolio analysis and Pareto analysis, which are then used in the practical part of the thesis. Based on the analysis there are formulated the conclusions which give recommendations on optimizing the product range and on effective use of certain elements of marketing mix for placing the product portfolio on target markets.
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