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The usage of potential Rome as a destination for Czech tourists
HLAVÁČKOVÁ, Michaela
The theme of my thesis is Rome, the Eternal city. This city attracts the attention of millions of tourists from all over the world. Tourists are fascinated by its fame, affluence, luxury and glitter of marble palaces. Each of emperors wanted to leave a heritage for next generations. The greatest and most impressive heritage is the Coloseum. This huge construction of emperor Vespasian have been a symbol of strength and invincibleness of the empire since then. My ambition is to display beauty and magnitude both antient and modern Rome. It is famous for its history, emperors, symbols of the city and the films, which was take place in the city, and about famous direktor Federico Felliny. I suggested five tours in where I want to present both best-known and less-known however not less interesting sights. Fifth tour is situated near beautiful lake Bracciano. Tourists can admire Etruscan memories and discovery site.
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The Establishment of the Travel Agency with the Spezialisation in Hiking Tourism
PANSKÁ, Markéta
As a topic of a bachelor work was chosen a procedure conected with an establishment of a travel agency. The aim of a project is to make a suggestion of an establishment of a travel agency with a speciliaziation in hiking tourism and an analysis of conditions needed for development of tourism in Ledeč nad Sázavou. A procedure included an analysis of an environment of a company and a view on a competition in the field. The results allowed to chose the most appropriate marketing strategy orientated on a noticeable distinction from other touroperators. According to received information was created a marketing mix and a market research confirmed a labour hypothesis.
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Creation of the package tour in the incoming tourism
Peruthová, Michaela ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
The aim of this project is to create a package tour in the incoming tourism, which was ordered by a foreign tour operator. The package tour is designed to be able to expand the range of tours to the Czech Republic from abroad. It is a cognitive package tour, which will introduce manufactory of typical Czech products to the participants. The participants will be allowed to taste all the products and also learn the production process and the town, where it originates. They are: Karlovy Vary and Becherovka, Pilsen and Pilsner beer, Old Plzenec and Bohemia Sekt, Pardubice and gingerbread, Loštice with Olomouc curd cheese and Mikulov with Czech wine.
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Creating sightseeing tour to the selected destination
Čambálová, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis was to create innovative, cost effective sight-seeing tour, where active learning about Thailand is daily alternated by rest at sea. Destinations are selected in an unusual combination, which currently are not offered by any travel agency. The tour is also characterized by an appropriate combination of air, road and water transport and interesting excursions, which are included in the price.Bachelor thesis is divided into two main chapters. The first chapter is devoted to the fundamental concepts that need to be well understood for the subsequent orientation in this thesis. The second chapter is dealing with the creation of the sightseeing tour to Thailand. In conclusion of this bachelor thesis it is considered if a target have been met and attachments make up the chapters of photos, spreadsheets and other important information.
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Package tour to Slovenia (outgoing tourism)
Pospíšilová, Iveta ; Petrů, Zdenka (advisor) ; Netková, Jarmila (referee)
Tour operators are in charge of creating and organising package tours for those who are interested in travelling and exploring new places. Such organising package tour is a process of several actions such as booking accomodation, transport, composing tour schedule etc. The main aim of this project is to create such package tour to Slovenia that will be able to compete with other package tours similar to this one and to extend the supply of package tours to Slovenia in the market. Package tour to Slovenia in this project is primarily focused on slight hiking combined with exploring new places and getting to know cultural, historical and natural attractions of this country, which has a great potential in developing tourism and has many things to offer. People who take part in this package tour will admire beauties of nature in Triglav national park, Bled and its surroundings and Bohinj. Further they will visit stud farm in Lipica, Postojna and Skocjan caves, Ljubljana, coastal towns Piran and Portorose and many other places that are worth seeing.
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