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Is the only result of mobile operators´ union price regulation cheaper roaming rates?
Kohoutová, Iveta ; Janíčko, Martin (advisor) ; Thorovský, Jan (referee)
The aim of my work is to evaluate the effect of roaming price regulation on the market of mobile phone operators and determine, whether the only result of union price regulation of mobile operators is cheaper roaming rate. The roaming price regulation mainly resulted in the decrease in the cost of messages, calls (both incoming and outgoing) and data services when using the phone within the European Union. Roaming prices were previously very high. The roaming prices have dropped significantly since 2007, when the EU roaming legislative was introduced. I came to conclusion, according to established data, that mobile operators' roaming price regulation have affected also other spheres (mainly cost of messages sent to foreign phone numbers). Furthermore roaming price regulation have affected delay of domestic prices - cutting and developement of services.
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Customer Intimacy in Mobile Retail
Míček, Martin ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The master thesis deals with the topic of customer intimacy in mobile telecommunications and describes how the concept of a value-based strategic approach called "customer intimacy" can be applied in telecommunications industry, illustrated on an example of a mobile operator customer relationship lifecycle model. The goal of the thesis is to evaluate mobile telecommunications industry potential for application of the value discipline of customer intimacy and illustrate a high-level framework of Customer Lifecycle Management model as the first transformational step towards customer-intimate organizational design. The thesis sets main hypothesis on the assumption that adoption of the strategy and principles of customer intimacy enable a mobile operator to capture ownership of positive customer experience and secure a sustainable competitive advantage, thereby presenting a powerful counter-measure against the zero-growth industry outlook. As a sub-hypothesis the author postulates the statement that CLM infuses highly-effective methods to capture additional customer value and positively affect mobile operators' profitability. The theoretical part defines characteristics and components of customer value in business relationships and describes truths featuring the new world of competition. This new paradigm of competition leads to the definition of rules for delivering superior value in the following subchapter. Consequently, three value-based strategic approaches towards market leadership (denoted as "value disciplines") are identified and characterized. The second part presents the goals and key principles of the value discipline of customer intimacy and adverts to distinctions in theory and business practice. The author identifies forces driving strategic initiatives focusing on customer value perception and expectations. In this part the opportunities for adoption of customer intimacy in consumer telecommunications industry are also assesses. The penultimate subchapter describes concept of customer experience cycle that will be leveraged in the practical part of the thesis. The last subchapter then examines the importance of service identity for telecoms' successful adoption of the discipline of customer intimacy. The third part is analytical and provides industry research of European telecommunications market. The individual subchapters describe trends in development of fundamental performance indicators. In the fourth, practical part, the author presents the topic of customer lifecycle management. It describes what basic set of expectation customers have towards the relationship with a mobile operator. Then, a conceptual framework of customer lifecycle model is composed and analyzed. The penultimate subchapter pinpoints measures of value based customer profitability, interprets their applicability for decision-making on market investments, and indicates their interlock to value for shareholders. In the last subchapter, a set of recommendations is provided to mobile operators considering infusion of customer intimate principles into their organization. With respect to the practical part and main hypothesis, the author regards the goal of the thesis as fully achieved and the sub-hypothesis of the practical part as confirmed as well. The author used the following methods of research: general research of corporate strategy, marketing and CRM literature, interviews with telecommunications professionals, analysis of corporate financial filings, collection and reading of market research papers and consulting reports, study of statistical data.
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Development and aspect mobile access point in the Czech Republic - a case study O2 Teléfonica
Havlíčková, Klára ; Toman, Prokop (advisor) ; Hirsch, Jan (referee)
The topic of this work is to develop a vision of mobile connections in the Czech Republic. This work focuses on current and future development of mobile Internet. The aim is to monitor and characterize the different ways mobile internet in connection mainly with the company "Telefónica O2 Czech Republic as but also for other mobile operators. Specify the technology and describe what options they offer. Submit a review, compare and evaluate the current technology providers, mobile internet connection in the country. The thesis is divided into several parts. The theoretical part is aimed at describing the various technologies (GSM, GPRS, EDGE, UMTS and HSDPA), which are operators in the Czech Republic offered. The greatest emphasis is placed on the technologies of UMTS and HSDPA. The second part is historical, describing the history of mobile networks in the Republic, the history of mobile communications in the data and the development of mobile connections in the country. Third more practical part focuses on case study "Telefónica O2 Czech Republic as" where technology is analyzed from a mobile data transmission before and after today. Furthermore, this includes the important part and a comparison of technologies for all operators, which are detailed technology operators to use. Another section is devoted to the possibility of upgrading the network of the future, which is described in 3GPP-LTE, its future and also the advantages and disadvantages, as well as expansion of EDGE in the O2. The part is specified testing suppliers, namely O2 plans to test LTE network, and also mentioned something about standards and authorization in the EU. Finally, future benefits and O2, which is described as extending the coverage of UMTS and what are the benefits of O2 for residential and business customers. The total contribution theses see the approach and mobile internet services to get you started on the market in the CR.
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Mobile operator´s marketing and internet
Balcarová, Martina ; Štědroň, Bohumír (advisor) ; Svatoš, Jan (referee)
Mobile operator's marketing and internet This bachelor thesis deals with marketing communications of the main three mobile operators on the Czech market and also gives a brief analysis of this market. The theoretical portion of the thesis is focused on current trends in marketing communications, internet and mobile marketing. The application section then describes the market of Czech mobile services providers - the historical and present progress of the market. The market analysis is followed by a summary of marketing activities of individual mobile service provider. The thesis is concluded by views on internet and mobile marketing of the mobile operators.
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Analysis of impacts of regulation on the mobile telecomunication market in the Czech republic
Kubátová, Zuzana ; Petrášek, František (advisor) ; Munzi, Tomáš (referee)
Liberalization of the electronic communications is one of the most important processes in the last few years. For control of electronic communications was defined The New Regulatory Framework across all countries in the European Union. This work tries to present the impacts of mobile telecommunication regalution. This dissertation is especially focused for situation in the Czech Republic through history and classification of telecommunication services, development of legal regulations of telecommunication in 20th and 21st century and the explanation of mobile operators situation in the Czech Republic.
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Combination of simulation methods and methods of multicriterial decision while purchasing mobile tariffs by companies.
Millová, Terézia ; Kuncová, Martina (advisor) ; Digoň, Daniel (referee)
Because of the high penetration of private market, mobile operators are forced to focus on the services offered to another customer segment. Recently, corporate customers are seen as a promising segment and the competition within this segment is rising significantly. The growth of the competition and offer enhancement force companies to understand the decision making process in purchasing mobile services as much as possible. It is not only time consuming but also financially demanding for management even in small firms. This decision making process, that the companies go through, is the main topic of this Master Thesis. Main goal is neither to choose particular vendor of the mobile services nor to choose particular mobile tariff from the recent market offer but to inform about possibilities proposed by mathematical methods in the decision making area. In the Master Thesis different methods are suggested, compared and combined with the target to enable companies to make the right decision concerning their specific requirements.
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