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Media image of the Apple Inc in Czech internet media before and after Steve Jobs'death
Nováková, Věra ; Huněk, Filip (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with media image of Apple Inc. in selected Czech internet media. It presents Apple Inc., its evolution and Steve Jobs's personality. The theoretic framework is semiotics and main method is semiotic analysis. There is also an introduction to the selected Czech internet media - iDnes.cz and jablickar cz. These are the sources of articles that have undergone semiotic analysis and are followed by comparation. The results of analysis is a phenomenon showing that the level of positivity of Apple products presentation in selected articles is lower after Jobs's death compared to the level of positivity of Apple products presentation during Jobs's life. Powered by TCPDF (www.tcpdf.org)
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The impacts of aviation on regional development
NOVOTNÝ, Martin
Master thesis is aiming to problematics of air transport and its impacts on regional development. First part of this thesis is dedicated to theoretical studying of aviation, aviation´s history, its impacts mainly on economics and environment. Next part of theoretical studying examines regional development, theoretical basis of regional development, how is it measured and which tools are being used for influencing regional development. Practical part is aiming on the importance of air transport for selected region, then it informs about similar airports. This is helpful for making an opinion how airport can influence a region. In the next part the program of regional development of selected region is analyzed and there are identified the most important points which are analyzed in the last part. The last part is trying to respond to the objectives of the thesis, which are evaluation of the impacts of aviation on regional development in selected region and quantification of these effects.
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Unemployment of women in the district of Český Krumlov
JAKUBCOVÁ, Lucie
The aim of this thesis is to analyse and describe the labour market in terms of unemployment of women in the district of Český Krumlov. The thesis includes a description of unemployment and labour market in general. It also includes a characterization of gender policy and gender issues and stereotypes that often lead to lower employment of women. One of the objectives is to find out what affects this gender segregation the most and what are the specific problems in getting employment for women in the district of Český Krumlov. The thesis also includes analysation of risk factors and their impact on the employment of women - age, education, maternity leave and next factor is the Czech Republic's accession to the Schengen area in 2007. The analysis is based on available data mainly from the Labour Office in Český Krumlov. A particular attention is given to enter of the women to the labour market after maternity or parental leave and analysis of the application of graduates. Based on conducted analysis, data are compared with data from 2006 to 2015 and final part is based on analysis of specific trends in this lapse of time.
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5-Minutes Neighbourhood
Kejdová, Veronika ; Zadražilová, Miroslava (referee) ; Menšíková, Naděžda (advisor)
The location is situated in Brno, in the suburbs of Brno – centre. The area is located to Zderadova street from the north, Masná street from the west and Hladikova street from the south part of the east bank of the river Svitava. The building takes seven floors above the ground (shops and services, administration, housing) and two underground floors (underground garages). The design solution is based on the blending of large quantities of various functions on a relatively small built-up area, which means a number of jobs and reducing distances to work. Therefore, there is a compact object, which is divided by two right - angled lines forming as a cross, the four smaller masses that are connected at the level of the 1 NP and 2 NP. The object is divided by lines that follows the important walkways and improve the throughput of the territory. Furthermore, the individual objects are perforated by a square cross - section with dimensions of about 6.5 x 6.5 x X m, both of them are in the horizontal direction and are always within the depth of the block. They are formed as spaces for indoor patios. They can be formed in the vertical direction - in this case, perforations are ended at the different floors according to the needs, smaller atriums arise. The Individual blocks are connected in 4 NP by footbridges. There is a roof terrace in the central part of 5 NP due to perforation of the object that creates a semi-public space functioned to relaxation and recreation.
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