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Aktualizace webových stránek Informačního centra města Kyjova s ohledem na rozvoj cestovního ruchu
Bořecká, Lucie
Bořecká, L. Update of website Information centre of city Kyjov with regard to tourism development. Bachelor thesis. Brno: Mendel university in Brno, 2015. Bachelor thesis is focused on creating a proposal for a new structure of the website in-formation center with regard to tourism development, as well as on product design mar-keting campaigns to raise awareness about the site. The first part focuses on the area of tourism, marketing communication and structure of the website. In the second part made brief description IC analysis of the current situation and SWOT analysis. The oth-er supporting documents to create a design sites include marketing research. The final section summarizes the findings and recommendations presented to improve the current situation.
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"Monitoring and Analysis of the Contents of Websites Focused on Amphetamine and Opioids Users in the Czech Republic"
Habarta, Jiří ; Gabrhelík, Roman (advisor) ; Barták, Miroslav (referee)
The thesis describes the course and results of the research into interventions through the internet websites in the Czech language for the users of opioids and amphetamines. Nowadays the internet forms an inseparable part of most people's lives from all social classes. This fact is reflected in the interests of both service providers for drug users and laymen interested in drug issues. Unfortunately, according to current research we do not know much about what information and in which quality and range can people find about drug issues on the internet. Therefore, the aim of this thesis was to find and analyse internet websites focused on the users of illegal drugs (opioids and amphetamines) in the Czech republic. The Internet websites were evaluated not only with respect to the contents and range of the information provided but also with respect to topicality, functionality and objectivity. What was found were 13 complex Czech websites, 7 professional HR organisations and also 6 non-professional HR websites. The websites of professional organisations in most cases fulfilled the essential criteria of authority, objectivity and topicality. Among non-professional websites there were high-quality ones containing a wide range of information and correct approach to drug issues but there were also two...
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Linguistic Analysis of the Blog "Módní peklo"
Majerová, Barbora ; Klabíková Rábová, Tereza (advisor) ; Šoltys, Otakar (referee)
Bachelor thesis "Linguistic Analysis of the Blog Módní peklo" introduces popular Czech blog Módní peklo which critically reflects shortcomings of Czechs in the domain of fashion. The introductory part of the paper contains the definition of the term blog and describes the current status of blogs in the Internet network. The main part of the thesis is divided into two larger units. The first one focuses on the detailed thematic and contentual characteristics of the blog Módní peklo. It describes the history of the blog since its emergence in 2010, including the most important points in its existence. This section also introduces the author of the blog and mentions web platforms that are thematically related to Módní peklo. The second unit brings an analysis of the language which is typical for the blog. The description emphasizes particularly lexicologic and stylistic terms. The described phenomena are exemplified by authentic examples from the blog. The conclusion of the thesis summarizes the findings reached in the previous chapters. This part of the text contains the debate of how the language of the blog affects its popularity among the readers. The thesis includes an interview with the author of the blog and appropriate text and image attachment.
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The platform of civic participation in Czech and Slovak Republic
Slováčková, Jasmin ; Říchová, Blanka (advisor) ; Kubátová, Hana (referee)
The bachelor thesis "The platform of civic participation in Czech and Slovak Republic" deals with the level of communication and participation among citizens and political parties, which is accessible to a wider range of the public. The work aims to compare the presence of two social democratic parties: the Czech Social Democrat Party (ČSSD) and the Slovak party Direction-Social Democracy (SMER-SD) on their websites from 2006 to the present time. First, the work focuses on the understanding of platforms of civic participation as a subject of political participation and examines the extent to which the parties try to activate their supporters. Furthermore, the concept of civic and political culture of Almond and Verba is analysed in a narrowly defined space within the civil society between political parties and the general population. The work reveals the tendency of parties in the Czech Republic and Slovakia to create internet based platforms between parties and their supporters and tries to evaluate their effectiveness. The thesis maps the creation of its content in terms of participatory, communication and marketing tools and reveals the motivations, intentions and trends of the activities of ČSSD and SMER-SD online. The work reveals the level of involvement of supporters in the parties and...
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Website Design
Vičar, Zdeněk ; Neuwirth, Bernard (referee) ; Koch, Miloš (advisor)
The aim of this work is the design and construction a new web pages with administration interface for civic association Bá-Bi. It deals with the lack of internet advertising of this civic association and provides a proposal for a new web pages that should serve as an advertisement for association, but also as an information portal for web pages visitors.
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Website Design
Vidlák, Marek ; Smejkal, Ladislav (referee) ; Koch, Miloš (advisor)
The task of this thesis is to design modern and dynamic website. Created web pages should provide a complete business tool for the presentation of specific products including the possibility of online purchase. The thesis is also focused on user-friendly, structured web pages which means easier promotion. The necessary theoretical basis for this issue is included too.
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Design and Implementation of Company Website
Krause, Jan ; Lábus, Radek (referee) ; Koch, Miloš (advisor)
This bachelor’s thesis deals with creating a completely new website company, which has so far not been highly publicized. It processes creation of a new static website according to modern procedures and keeps actual rules for its creation and optimalization for search engine. At the same time there is an overview of the theoretical background from which I drew at work.
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Web Pages Design
Kuklínek, David ; Medlín, Dušan (referee) ; Koch, Miloš (advisor)
The object of my bachelor´s thesis is realization of new web page – web page graphic and functional solution, which is going to be agreeable with modern trends and standards. Next part of the object is SEO analysis. Whole practical part is made on basis of theoretical pieces of knowledge and own experience.
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Presentation of manufacturing concern on internet
Horníček, Jiří ; Březina, Tomáš (referee) ; Kříž, Jiří (advisor)
This thesis covers the creation process of presentation of manufacturing concern with specific realisation in internet sites. Based on theoretical resources from area of creation of internet sites focused on presentation, the structure of the sites is designed as well as the individual modules of the chosen system are analyzed. Subsequently tools for realisation from the area of internet presentation systems are chosen and used to implement the system. Enclosure of this thesis covers evaluation of resulting internet presentation.
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