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The importance of information technologies for destination marketing
Holinková, Lenka ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The master's thesis deals with the importance of information and communication technologies (ICT) for destination marketing. At first define the current status of ICT in tourism and subsequently constitutes e-marketing tools and are initially listed tools which can destination motivate potential visitors, and then presents the information sources during their stay. This master's thesis aims to analyze e-marketing tourist area Kladske pomezi and using questionnaire to find out importance ICT for tourists. Primarily, what technologies are used while traveling and for what purposes. Afterwards, to find out what information to tourism participants in the terrain most lacking, how they evaluate a website Kladske pomezi and what information is most lacking at the websites of destinations. Subsequently derive conclusions and determine recommendations for destination management and marketing Kladske pomezi.
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Analyses of IS/ICT market
Kashapov, Artur ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
This thesis deals with the issue of market IS / ICT, particularly focusing on the analysis of the current situation. The first part is devoted to a slight look into the past and then the market IS / ICT has been analyzed in terms of factors and market actors. The following part of the paper focuses on the analysis of the structure of firms implementing its activities in the market IS / ICT. The last part of the paper explores the potential market developments and tries to predict the development and the key trends for the future are seen dynamic network services, teamwork, mobile enterprise, security, and last but not least, green computing for sustainable development.
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Information and Communication Technologies in the Czech Republic
Honsa, Viktor ; Mičúch, Marek (advisor) ; Kovanda, Lukáš (referee)
Development of information and communication technologies (ICT) has recently increasing importance. ICT has therefore become one of the effective tools in process of optimization and increase of competitiveness on the market. As a result of this trend, there are already some studies, having ambitions to explicitly formulate their importance. The application of ICT in the Czech Republic is similar, but there are not many studies with such ambitions. This thesis analyzes (i) the relations between, the use of ICT, total factor productivity and growth of gross added value in the Czech Republic in 1997-2007 based on growth accounting and (ii) based on econometric analysis of panel data for the Czech Republic, also estimates the importance of selected determinants influencing adoption of ICT. The output of the thesis consists of (i) determining the contribution of each input and discussion of possible synergies of ICT capital deepening and total factor productivity and (ii) specification of variables that are, based on the formulated model, shown to be statistically significant and they may affect the adoption of ICT.
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The impact of information technologies on tourist behaviour
Porkertová, Adela ; Vaško, Martin (advisor) ; Duľa, Vladimír (referee)
The thesis focuses on development and use of information and communication technologies and their final impact on tourist behaviour in the sector of tourism. First part is dedicated to the theory od tourism in general, it states the main participants, it defines more specifically tourist behaviour from the point of view of consumer, it describes the development of modern technologies that directly or indirectly influence the sector of tourism industry. The target of the practical part of the thesis, using the quantitative research, is to point out on the influence that brings the concrete technology as Internet and its services to his users and in the same time consumers in tourism.
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Usage of ICT in new forms and methods of teaching
Pryl, David ; Šedivá, Zuzana (advisor) ; Marešová, Zdena (referee)
This thesis is focused on the analysis and description of new forms of teaching. These are new forms of exploitation and application of ICT in teaching and e-learning environment. Use of multimedia data, virtual classrooms and other teaching resources in digital form that can be used in conventional teaching or as a teaching opportunity through self-study. The result of this work should be a comprehensive overview of new technologies that can be used in education.
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Informatics education at universities focused on informatics
Resl, Jakub ; Marešová, Zdena (advisor) ; Maryška, Miloš (referee)
The aim of this bachelor thesis is to analyze the current state of informatics education at universities in the Czech Republic. The thesis includes a comparison of the companies' requirements of graduates' skills with the true knowledge gain from the studying at the informatics fields. Further thesis includes information about faculties which can be used to studying informatics. These faculties are compared on the basis of information about their students. There is also a list of informatics courses made by author's own methodology. The introduction includes the situation of the IT experts and their education in the Czech Republic.
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Reorganization of ICT in business
Sýkora, Václav ; Lorenc, Miroslav (advisor) ; Illichmann, Karel (referee)
This work describes steps in the modernization of ICT in a business for the reasons of efficient resources use and increased competitiveness in the market. The reader will learn the basic technologies and their use, ways to reorganize the IT in business and influencing factors. The practical part is shown the entire process of reorganization of a manufacturing company including description of the principal risks and the estimated cost calculation.
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Information Society in the European Union
Šusteková, Eva ; Abrhám, Josef (advisor) ; Lechner, Tomáš (referee)
On the topic of development of information society in Europe with emphases on activities performed by the European Union. A short remark on origin and development of the concept of information society and general economic impact of using information and communication technologies. It brings together a summary of policies and strategies encouraging the development of information society carried out in between the years 2000-2010. A note on preparation of strategy on information society for 2011-2015. Financing programmes using assets of the budget of the European Union for financial period 2007-2013. European Commission and the Information Society and Media Directorate General provide the administrative process support and the background of the preparation for information society policies. An overview of the European statistical data on information society. A list of the European legislation concerning information society with an aim to support use of information and communication technologies.
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The development of the e-Government in Czech republic
Trávníček, Petr ; Doucek, Petr (advisor) ; Fischer, Roman (referee)
Nowadays, at the beginning of the 21st century, we occur to be a part of so-called information society. Over the years, the increase in the availability of information and communication technologies (below only ICT) has resulted into a simplification in practically every sphere of human effort we can only think about. Public administration was no exception there as well as its electronization related to increased availability of ICT. Presented Bachelor thesis deals with e-Government and further it is closely focused on its face in Czech republic from 90's of the 20th century till today. Firstly, the e-Government subject is spoken in general, besides that the essential benefits or risks sequent upon it are specified. Later on, an overview of e-Government development in Czech republic from its roots to the present state of public administration electronization is presented. The practic part of thesis can be dividend into 2 units. The first one is dedicated to the comparision of the e-Government level in Czech republic and other EU countries on the basis of 3 evaluative criteria connected with public services as well as 3 ICT availability indicators. At the end of the practic part selected particular e-Government projects realized within Czech republic are evaluated.
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