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Analysis of specifics of incoming tourism in Saint Petersburg
Zotova, Alisa ; Bakos, Tomáš (advisor) ; Valentová, Jana (referee)
The bachelor's thesis deals with the problems of tourism, first of all, the specifics of incoming tourism in Saint Petersburg, in Russian Federation. In the particular chapters of the thesis the city is presented to the readers -- its cultural, social, economical specifics, which are important for the development of tourism. The aim of this thesis is the analysis of the incoming tourism and finding methods which can be used for its development.
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Communication with the customer in the selected company
Kurimská, Martina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In my work I would like to present the phenomenon of communication with customers. I am presenting the concrete company, Maxin Prague Ltd., and its strategy on the field of communication with their clients. Firstly I am describing shortly the field of tourism and incoming industry, as the are that Maxin Prague concentrates on. Than I am presenting the competition atmosphere as well. Through more detailed definition of various kinds of communication with customers I an analysing the current attitude of Maxin Prague and afterwards I sum up and suggest possibilities for further development. Aftewards, I am analysing the quotation of the company and procedure of its creation. Of course, after this analyse I am presenting my opinions and suggestions for the future steps. In this work I am using my own experience in this company, futheremore I am using literature and other academic materials to support the work. My work should help the company to sum up the development until today and use the possibilities of suggested improvements in order to fight the strong competition.
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Motivation Factors of Foreign Tourists towards Travelling to the Czech Republic
Straka, Jan ; Valentová, Jana (advisor) ; Libová, Andrea (referee)
This diploma paper is devoted to the fundamental questions concerning motivation for coming to Prague, Czech Republic, the questionnaire analyses further details about incoming tourism. At the beginning of the paper there is a description of the destination CR. Characteristics of the incoming tourism is coming next. Afterwards a theoretical opening to motivation the questionnaire follows. One hundred respondents replied on questions regarding their stay in Prague. These data are then compared with a similar past questionnaire. The motivation for coming to Prague is researched based on these data.
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