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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Feasibility Study of the Foreign Market Expansion of the Selected Company
Oklešťková, Sára ; Fojtů, Kateřina (referee) ; Chlebovský, Vít (advisor)
The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
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International Expansion of a Chosen Company
Nevídal, Martin ; Slavík, Tomáš (referee) ; Koráb, Vojtěch (advisor)
Cílem diplomové práce „Expanze vybraného podniku na zahraniční trh“ je navrhnout strategii vstupu společnosti SLUTO s.r.o. na rakouský trh. Teoretická část práce je věnována problematice internacionalizace a podnikových strategií a možnostmi vstupu na zahraniční trhy. V analytické části práce jsou provedeny analýzy prostředí společnosti SLUTO s.r.o. za předpokladu její působnosti na rakouském trhu, přičemž získané výsledky jsou následně sumarizovány ve SWOT analýze. Návrhová část práce, jež je v podstatě business plánem rakouské dceřiné společnosti SLUTO s.r.o., pak v souladu s poznatky z jednotlivých analýz nabízí možné návrhy a doporučení.
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The analysis of the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market
Ajgrmanová, Lucie ; Zamykalová, Miroslava (advisor) ; Blažek, Ladislav (referee)
The aim of my master thesis is to analyse the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market and to propose the optimal marketing strategy for the entry. The first chapter introduces the company BLAŽEK PRAHA, a.s. The second chapter contains the PEST analysis of the russian market. The third chapter describes the expansion of the company on the polish and slovak market and shows the possible reasons for different acceptance of the brand Blažek on both markets. The fourth chapter contains the SWOT analysis of the company BLAŽEK PRAHA, a.s. for the russian market, and the analysis of the russian retail market of men formal clothes, the segmentation of the russian consumers and the analysis of the competition of the company on the russian market. In the fifth chapter I defined the marketing strategy of he company BLAŽEK PRAHA, a.s. for its entry on the russian market. In this chapter I also described the first steps the company should take when entering the russian market and mistakes the company should avoid not to fail when entering it.
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