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Tools to Support E-business
Šteigl, Martin ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
The aim of my masters thesis is to evaluate the possibilities of using modern electronic and online tools for a better functioning of the company. The main focus will be placed on company information system. Any found weaknesses of the current information system will be removed and there will be design of countermeasures to improve the situation and to achieve the optimal business conditions. Part of this work will also be evalution of other online tools, that can help company with its promotion and e-marketing. This work is for better illustration applied on a particular company, but the general procedures and analysis can be genereally applied to small and medium businesses.
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Design and E-commerce Marketing Strategy
Novosadová, Petra ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.
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Model E-marketing Company
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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Internet Marketing for Legal Office
Kroulíková, Michaela ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This Bachelor thesis aims to define an e-marketing for a law office. It explains particular terms connected to related issue which are important for theoretical knowledge. It includes current state of the solved problem and its analyses. The next part is a solution which specifies the goal and the law office is offered and an emarketing, a new logotype, a graphical manual and an internet site.
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Proposal of company´s E-marketing
Hadrava, Martin ; Matějka, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis contains the basic theoretical resources for processing e-marketing of company; it offers two options of problems solving proposals. The first option contains basic web presentation with SEO optimalization. The second option, which is superstructure of the first one, is enriched by advertising activities on internet, which direct the user to the visiting of websites. These suggestions are consequently evaluated from the economical point of view.
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