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Profil návštěvníka eventu
Wernerová, Simona
This bachelor thesis is focused on creating a profile of an event visitor, the selected event is the anniversary of the Battle of Austerlitz. The literature review summarizes the issues of event tourism, event management and marketing, consumer behaviour and segmentation. Event analysis and SWOT analysis is performed in the practical part. Based on a questionnaire survey, three typical visitor profiles were defined. Recommendations for event organizers were designed based on the information obtained.
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Přínosy festivalu Academia Film Olomouc
Judasová, Věra
The bachelor thesis deals with international festival of science documentary films Academia Film Olomouc. The aim of the bachelor thesis is to evaluate the economic benefits of the festival for the city of Olomouc and to evaluate benefits for the development of regional tourism. The theoretical part describes basics of tourism, events, event marketing and event management, destination marketing and events evaluation. The practical part analyzes the current state of the festival and evaluates its benefits. The conclusion contains suggestions and recommendations for the future of the festival.
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Organizácia podujatia v režime zero waste
Kahúnová, Alica
Kahúnová, A. Oragnization of the zero waste event. Bachelor thesis. Brno: Mendel Uni-versity, 2019. This bachelor's thesis deals with the design of the procedure of organizing the event so that it has the lowest possible negative impact on the environment. Through qualitative research, the main categories to focus on during the orga-nization of the event were identified. A proposal for the organization of the event was drawn up, divided into three phases. A preparatory phase, an implementation phase and the completion of the project. A Gantt chart was also compiled to help organize the International Conference on Management organized by Mendel Uni-versity in Brno in June 2021. The economic impact of a sustainable budget was compared with the ordinary budget using the example of this conference. Accor-ding to the calculation, a sustainable conference was less expensive than the usual variant.
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Uplatňovánie organizačnej kultúry, komunikácie a event marketingu vo vybranej obchodnej spoločnosti
Križanová, Simona
Creating a stable and effective organizational culture and communication is one of the most important conditions for optimal flow of all information and activities of the company. The level of the factors examined is not only reflected in the satisfaction of the employee in the company but also it is reflected in the fulfillment of the customer's needs and desires. Through the involvenment of the proper communication media can be increased brand awareness, strengthened the corporate image, provided useful information which could ultimately lead to the customer interest about the offered product. The aim of the Master's thesis is a proposal to improve the current state in the areas of organizational culture, communication and event marketing in the company Mast-Jaegermeister SK/CZ s.r.o. The priority of the research problem is in particular the success and effectiveness of a specific, researched event, called the Jägermeister commando, which serves as a promotional event to strengthen the company's image, increase brand awareness and stimulate sales. The first part of the thesis consists from the theoretical knowledge achieved by studying books, various professional articles and literature published by Czech, Slovak and foreign authors. The second part of the thesis is focused on the characteristics of the company, its organizational culture and used marketing tools, and especially the analysis of realized events, including possible measures and improvements of the issue. The output of this work will be the evaluation of the investigated aspects and the success of the primary event together with possible suggestions for improving the problem.
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Vliv historické události na rozvoj cestovního ruchu v regionu
Doleželová, Aneta
Doleželová Aneta, The impact of a historical event on the development of tourism in the region. Bachelor thesis. Brno: Mendel University, 2022. Bachelor thesis is about the influence of historical event Tenkrát ve Slavkově 1805 on tourism development in the city and in region from the perspective of tourism service providers. The aim of the work is identify impact and suggest appropriate recommendation in the field of destination management by secondary and primary data which are based on a questionnaire survey and interview.
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Effectiveness of selected PR events of the Ski and Bike Centrum Radotín sport organisation
Opová, Kristýna ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Effectiveness of selected PR events of the Ski a Bike Centrum Radotín sport organisation Objectives: The main aim of this bachelor thesis is to create a proposal for improving the marketing communication in the Ski and Bike Centrum Radotín sports organization, focusing on PR events and their effectiveness in achieving marketing goals. Since this topic is very broad, the thesis focuses in detail on only one type of events and that is events for the company's regular customers, namely regular bike rides. Methods: Both qualitative and quantitative research methods were used in this thesis. Specifically, for qualitative research, secondary data analysis and a semi- structured interview with the co-owner of Ski and Bike Centrum Radotín were used. The quantitative method in this thesis is represented by a questionnaire survey conducted online with participants of rides organized by Ski and Bike Centrum Radotín. Results: In most cases, the results of the questionnaire survey measured the effectiveness of SBCR's PR events in achieving the set objectives. The organisation of the events works well and the participants remember the SBCR brand better and the relationship between the brand and the customer deepens. The results also showed that the company should focus on the operation of the rental and...
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Website Optimization Proposal for the Organization Based on Google Analytics
Sydorenko, Polina ; Matečná, Mária (referee) ; Luhan, Jan (advisor)
Diplomová práce se zaměřuje na návrh konfigurace nástrojů Google Analytics 4 pro digitální společnost v Brně. Práce je rozdělena do tří hlavních částí. První část zkoumá teoretické základy webové analytiky a jejích nástrojů. Druhá část zahrnuje analýzu aktuálního stavu konfigurace nástrojů pro analýzu webových stránek společnosti a provedení důkladné analýzy výkonnosti webu. Nakonec třetí část představuje návrh řešení odvozený z analýzy současného stavu a požadavků společnosti s aplikací teoretických konceptů probíraných v celé práci.
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Configuration and Reservation System for Concert Halls
Sikora, Vít ; Burget, Radek (referee) ; Zendulka, Jaroslav (advisor)
This paper describes the implementation of a web application that enables configuring events in concert halls and defining sections and seats in those halls. Furthermore, application can run in a mode for end users that enables placing reservations in previously defined halls. Certain emphasis is placed on customizability so that it would be easy to integrate this application into an existing system. Implementation is divided into server part (REST API) realized using PHP 7 with Restler framework and to client part built as a single page application using modern Javascript (ECMAScript 2016) with React framework and transpiled to common Javascript and HTML using Webpack and Babel.
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Developer Support Tools for tevent Library
Koňař, David ; Bartík, Vladimír (referee) ; Zelený, Jan (advisor)
Práce se zabývá vytvořením návodu pro knihovnou tevent. Přiblížena je samotná koncepce knihovny a její možnosti spolu s ukázkami kódu, jak s knihovnou vhodně pracovat. Dále se práce zabývá rozšířením pro debuggery, jež bylo současně s touto prací vytvořeno a které umožňuje efektivnější práci s touto knihovnou. Zahrnuto je rovněž porovnání s konkurující knihovnou libevent.
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