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Marketing Research Focused on Student Entrepreneurship and Knowledge of Innovation Agency
Brázdová, Michaela ; ,, Petra Chovancova (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research focused on students' entrepreneurship and knowledge of the selected innovation agency, the South Moravian Innovation Centre. The theoretical part defines the key concepts for the thesis, which are entrepreneurship, innovation, marketing trends, marketing research and presents related research already conducted. The analytical part introduces the Innovation Agency and analyses the current state of the organisation. Furthermore, marketing research and analysis of the obtained data is carried out. Based on the results of the questionnaire survey and interviews, the thesis concludes by proposing measures to improve the current state of the innovation agency.
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Creating a Lean Canvas of a selected startup
ŠPÁNEK, Filip
This bachelor thesis presents the creation of a Lean Canvas model as a creative means of developing a business idea. It highlights the model's ability to guide future entrepreneurs in considering essential aspects of future business ventures, including the creation of a minimally viable product and the implementation of a business idea. A comparison is made between the traditional business plan and the Lean Canvas model. In the practical part of the thesis, the services offered by the company and its objectives are described in detail. The author uses the Lean Startup methodology to better understand customer needs and to refine the company's service offerings. The result of this process is the developed Lean Canvas model. Based on this work, the Lean Canvas model can be applied to real businesses and steps can be taken to implement them.
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Precarity as a real experience of the self-employed and micro-enterprises
Marková Volejníčková, Romana ; Lukeš, M. ; Maříková, Hana ; Zouhar, J. ; Švarcová, Markéta ; Orel, M. ; Dvouletý, O.
The research report summarises the results of the project's activities.Namely, four expert studies focusing on platform and family entrepreneurship, start-ups and coworking. The report includes findings from a quantitative survey of self-employed and micro-entrepreneurs (up to 10 employees) and a survey focused on business start-ups and new forms of entrepreneurship. It also presents findings from two qualitative research focusing on micro-entrepreneurs' strategies for securing themselves during periods of income loss from their business in times of sickness and on low-income self-employed and their strategies for sustaining their business, e.g. during a pandemic of covid 19. Together, the sections of the report thus form a complex mosaic that reflects the precarious specificities of the self-employed and micro-entrepreneurs and points to their impacts.
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Business Plan
Remer, Tomáš ; Koráb, Vojtěch (referee) ; Veselý, Josef (advisor)
The subject of the diploma thesis is a business plan, which consists of the establishment of a new company with its own nut products. The first chapter contains the theoretical background of the thesis concerning the business and the established analytical methods. The second part deals with the analysis of the current situation of the external and internal environment of the company, with the application of marketing research. The third part is devoted to the development of a specific business plan, using the knowledge from previous chapters.
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Veggie Bistro Business Plan
Divoká, Nikola ; Presse, Michal (referee) ; Zinecker, Marek (advisor)
This bachelor thesis presents a proposal of business plan – establishment a vegetarian bistro. The thesis is divided into three parts, a theretical, an analytical and a proposal. The theoretical part describes the basic concepts that relate to the selected topic. The analytical part describes the current market situation and summarizes the analysis of the current situations. The proposal contains a business plan.
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Business Plan for Sweetshop Foundation
Vašulínová, Kateřina ; Němcová, Radka (referee) ; Bayerová, Vladimíra (advisor)
The thesis deals with the business plan for establishing a sweetshop. The aim is the preparation of documents to start business in the manufacture and sale of confectionery products. The theoretical part defines basic terms related to business and analyzes the structure of the business plan. The practical part is focused on the analysis of the environment and development a business plan.
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Corporate Taxation Optimalization
Gretschelová, Aneta ; Husseini, Jana (referee) ; Kopřiva, Jan (advisor)
The bachelor thesis deals with issue of joint ventures of corporate enterprise of more natural persons according to new Civil Code. It focuses on the tax aspect before and after foundation of the company, taxation of natural persons and calculation of tax duty. It also includes a comparison of converting company for selected corporations and selecting the best options.
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