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Sound Form of Anglicisms among Players of Selected Video Games
Mužíková, Viktorie ; Vlčková, Jana (advisor) ; Holanová, Radka (referee)
This bachelor's thesis deals with the analysis of the sound form of anglicisms among players of selected video games (Among Us, Overwatch, World of Warcraft). This thesis is divided into a theoretical part and a practical part. The theoretical part deals with the characteristics of the gamer community, the definition of anglicisms, the description of the adaptation principles, differences between the phonetic systems of both Czech and English and a short study of previous works. The practical part delves into the descriptions of the chosen video games, the description of the analysed group of speakers and the analysis of the terms excerpted from the video recordings. The conclusion then summarizes the overall results of the analysis of the excerpted terms.
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Anglicism in the Discourse of Lifestyle Influencers
Pospíšilová, Alžběta ; Sojka, Pavel (advisor) ; Vlčková, Jana (referee)
This bachelor thesis focuses on anglicisms in the discourse of Czech lifestyle influencers. It is divided into two parts - theoretical and practical. The theoretical part describes how English language and culture has affected Czech language. It also unveils the phonological, grammatical and word-forming adaptation principles. Finally, it defines the community of online content creators and the lifestyle category. The practical part analyses the collected anglicisms. The main focus is on the used adaptation principles. All of the lexical material has been extracted from recent (i.e. 2023, 2024) YouTube and TikTok posts. A dictionary with every collected anglicism is also included in this thesis.
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The impact of English on today's Czech
KOVÁŘOVÁ, Eliška
This bachelor thesis focuses on the impact of the English language on today's Czech. The main aim of this bachelor thesis is to describe the impact of anglicisms on the creation of today's Czech language, its vocabulary and everyday usage, and automatization in Czech speech. The analysis consists of a quantitative method. It uses a questionnaire survey, which is composed of questions that help us to prove the impact of the English language on teenagers attending the 8th and 9th classes at primary school. They filled in the questionnaire's information about the meanings of anglicism and its usage in the Czech language. The thesis is divided into two parts. The first part is a literary survey and the second one is a practical part. The results are published in a graphical and tabular form. The information obtained from the questionnaire survey helped to confirm/refute the predetermined hypotheses.
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Morphological adaptation of anglicisms in Czech and Spanish from online video games.
DUDA, Jan
The objective of our thesis is to present the morphological adaptation of anglicisms in the context of online video games in Spanish and Czech through an analysis of the written communication of Spanish- and Czech-speaking online video game players. The thesis is divided into two parts - theoretical and practical. The theoretical part comprises of the definition of online video games and their environment, the language of video game players and their communication. It further includes the definition of Anglicisms, their adaptation with a focus on the morphological adaptation and the morphological characteristics of Czech and Spanish with respect to the categories of nouns, abbreviations and verbs. In the second part, we focus on morphological adaptations of Anglicisms from the online video game environment with the help of the twitch.tv website and the Araneum Bohemicum Maius and Araneum Hispanicum Maius corpora. The thesis also encompasses a summary in Spanish.
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Anglicisms in online video games in Spanish and in Czech
DUDA, Jan
The objective of our thesis is to describe the topic of anglicisms in the on-line videogames area used by spanish and czech gamers, which are analysed in the practical part. The thesis is divided into two parts: theoretical and practical. The theoretical part includes the definiton of anglicisms, on-line videogames, the issue of anglicisms in this area and also the mechanisms of adaptation in spanish and czech. In the practical part we deal with the analysis of anglicisms from the internet page twitch.com and corpus Araneum Bohemicum Maius and Araneum Hispanicum Maius. After the analysis of every anglicism follows a bilingual glossary and a summary in spanish language.
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The usage and the influence of anglicisms in the German journalism
Jakešová, Kristýna ; Zeman, Dalibor (advisor) ; Nečasová, Pavla (referee)
This bachelor thesis treats the topic of the influence of the English language on the German language. It explores which English terms are regularly used in everyday life. The thesis is divided into two parts - the theoretical part and the practical part. The theoretical part focuses on the development of the German language regarding the English lexicon and the international lexicon. The practical part explores the word meaning of each English expression, its usage, linguistic characterization, and categorisation. The list of anglicisms contents different areas - for example the words used in journalism. The aim of the thesis is to prove that German and English are closely interconnected. KEYWORDS anglicisms, the German language, the English language, the English expressions, internet, media, newspaper, written communication, nowadays language
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Language of advertising
Krchňáková, Leontina ; Kitzlerová, Jana (advisor) ; Rajnochová, Natalie (referee)
This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. The outcome of this work is the systematization of information and the formal structure in the advertising text, we have also been shown to frequent infiltration of artistic means in the language of advertising and its active neologisation. Work can be used as a suitable basis for specifics in Russian advertising texts or a different language studies, possibly for development of marketing strategies and marketing research.
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Anglicisms in German Media
Tlamková, Sabina ; Zeman, Dalibor (advisor) ; Haupenthal, Thomas Maria (referee)
Title: Anglicisms in German Media This bachelor thesis examines the occurrence of Anglicisms in the German daily newspaper Süddeutsche Zeitung with the focus on the sport and political section. The aim of this thesis is to outline the frequency and the form in which Anglicisms are employed in the sections in question and to what extent they are integrated in the German language. This thesis is divided into a theoretical and a practical part. The first chapter of the theoretical part defines and delimitates the term Anglicism. The second chapter deals with the historical development of the German language including the influences of foreign languages. . The third chapter describes Anglicisms from the point of view of orthography, morphology, lexicology, syntax and stylistics. The last chapter of the theoretical part introduces the daily newspaper Süddeutsche Zeitung. The practical part is based on the research of the daily Süddeutsche Zeitung. The first chapter examines selected Anglicisms from the sport section, the second chapter from the political section. They are examined from the etymological and linguistic point of view with respect to their integration in the German lexicon. Conclusion summarizes the outcome of this study. Key words: anglicisms etymology linguistics language integration media
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