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CORPORATE SOCIAL RESPONSIBILITY IN CZECHIA: SPATIAL ASPECTS AND IMPORTANCE TO REGIONAL DEVELOPMENT
Fiala, Marek ; Chromý, Pavel (advisor) ; Heřmanová, Eva (referee)
The thesis deals with the topic of corporate social responsibility emphasizing especially its spatial aspects and the impact on regional development. It aims to discover the spatial pattern of the so-called socially responsible firm activities in Czechia including the motivations for choosing this pattern, and to assess the importance of these activities for regional development. Particularly, it aims to present the concept of corporate social responsibility from a geographical point of view. The empirical research using the case of Czechia is structured into two phases. The first phase, based on an extensive research of internet-based sources and a questionnaire survey among selected corporations, explores the institutional context of corporate social responsibility in Czechia and follows the activities of particular firms including their spatial strategies. The second phase, using intensive research in two Czech micro- regions (Broumovsko and Červenokostelecko), particularly in-depth interviews with representatives of selected firms, provides deeper insight into the topic, reveals the motivations of firm behavior regarding social responsibility and sheds light upon the importance of these activities for development of the respective region. The thesis proved direct connection between geography and...
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CSR activities of Tesco Stores Czech Republic a.s. in 2009-2010
Jílková, Kristýna ; Köppl, Daniel (advisor) ; Hejlová, Denisa (referee)
The thesis focuses on social responsible activities of Tesco Stores Czech Republic in 2009 - 2010, puts them into context of marketing communication and analyses them, using three basic pillars of CSR - economic, social and environmental. First the concept of CSR and its establishment is described along with the parts it includes and the instruments it provides for a corporation - also from the standpoint of marketing. The key terms needed for following description of activities are defined and the thesis doesn't avoid the topic of critics of CSR. In the next part, Tesco Stores Czech Republic is introduced to be the subject of a case study. Only years 2009 and 2010 were selected for this purpose, nevertheless, this period is rich for a wide range of CSR activities. Described activities will be separately evaluated using the three pillars of CSR and will be a subject of a critique. External communication of topics of corporate social responsibility is analyzed separately. The final chapter summarizes conclusions from previous analyses, evaluates them in the context of actual state of affairs, trends in the field of CSR and also the market on which Tesco acts.
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Strategic Management in the Non-Profit Sector - Suggested Strategy for the Enterprise Leaders Platform
Magyarová, Markéta ; Balcar, Petr (advisor) ; Andrlíková, Petra (referee)
This work presents a case-study of application of the standard strategic framework to a specific non-profit organization in the Czech Republic. This organization is struggling with financial problems and with lack of competitive advantage. In the first part of the work, results of the external and internal audits are used to formulate a medium-term strategy for the organization. The process identified following key areas: strategic financial management, employee training and education and continuous improvement of quality of services. These areas are further developed into strategic goals and initiatives using a strategic management system Balanced Scorecard (BSC). Each perspective of BSC contains an example of the cause-effect relationship of selected initiatives. The output of the model is a matrix of scorecard measures which forms a basis for strategic management in the organization. Finally, early steps for the implementation of the Balanced Scorecard for a period of six months are identified. Title: Strategic Management in the Non-Profit Sector - Suggested Strategy for the Enterprise Leaders Platform Keywords: Strategic Management, Balanced Scorecard, Non-Profit sector, Corporate Social Responsibility JEL Classification: L19, L21, L31, M14, M19 Academic year: 2012/2013 Author: Markéta...
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Social work close to people: Social worker´s employment in businesses
GUERRA, Markéta
The aim of the thesis is to point out the space in the social work's system in the Czech republic and to find out the possibilities of employing a social worker at a selected employer, as part of the company structure. A social worker would help with employer's CSR programme and further cultivate their environment. The thesis' topic is described both from a theoretical point of view and through the lens of its impact in practice. The practical part is processed with a qualitative research strategy using the semi-structured interview technique.
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Corporate Social Responsibility in The South Bohemian Region
NOVÁKOVÁ, Sandra
This bachelor's thesis deals with the issue of corporate social responsibility (CSR) of small and medium-sized enterprises in the South Bohemian Region. It is an economic, social, and environmental area. First, the three basic pillars of this topic are discussed and described, followed by basic concepts and individual issues. The goal of the work is also to describe the history and gradual development of this issue. The next part of this work deals with the practical part, where was used questionnaire survey. In this questionnaire, respondents are asked questions about the issue of CSR, how they perceive it and how they take care of their employees. Finally, their attitude to the environment from an environmental point of view. The methodology of the work includes analysis of the current state and data synthesis. Next, the identification of benefits and barriers in the implementation of CSR.
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Measuring of Corporate Social Responsibility in Selected Company
Skryjová, Jana ; Gurská, Sylvie (referee) ; Černohorská, Lenka (advisor)
Master Thesis deals with the Corporate Social Responsibility concept (CSR). This thesis is divided into theoretical and practical part. The theoretical part is engaged in explaining basic knowledge, also evolution of the corporate social responsibility concept in historical context and company activities in the economic, environmental and social area. The object of practical part, is to analyse and measure reports on corporate social responsibility according to the GRI Guidelines.
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Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
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Design of the CSR Concept in the Company Management System
Macháčová, Zuzana ; Slavík, Jan (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with the design of the CSR concept in a selected company. On the basis of theoretical knowledge together with a suitably chosen methodology, the main part of the work follows, where the level of corporate social responsibility in the economic, social and environmental areas is evaluated. The results are followed by a design part, which contains ideas and measures leading to the creation of the company's concept.
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