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Corporate social responsibility of the selected organization
ŠPILLEROVÁ, Michaela
The topic of corporate social responsibility (CSR) is becoming increasingly attractive, for both the media and companies or institutions themselves. The corporate responsibility is in fact of interest of individuals such as citizens, employees and customers. It is important to realize, that social responsibility is no longer considered just as a contribuliton to charity. The aim of the thesis is to evaluate how the selected company approaches the social responsibility. Based on the findings, suggestions that could improve the social responsibility of the selected company are recommended. This thesis is divided into two parts - theoretical and practical part. The theoretical part defined social responsibility, its benefits, principles, criticism and other topics related to it. The practical part defines the aim of this thesis and methodology. The selected company, its services and social responsibility activities are also described. The thesis contains the results of a questionnaire survey, on the basis of which suggestions for improving social responsibility in a selected organization are recommended.
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CSR activities of Tesco Stores Czech Republic a.s. in 2009-2010
Jílková, Kristýna ; Köppl, Daniel (advisor) ; Hejlová, Denisa (referee)
The thesis focuses on social responsible activities of Tesco Stores Czech Republic in 2009 - 2010, puts them into context of marketing communication and analyses them, using three basic pillars of CSR - economic, social and environmental. First the concept of CSR and its establishment is described along with the parts it includes and the instruments it provides for a corporation - also from the standpoint of marketing. The key terms needed for following description of activities are defined and the thesis doesn't avoid the topic of critics of CSR. In the next part, Tesco Stores Czech Republic is introduced to be the subject of a case study. Only years 2009 and 2010 were selected for this purpose, nevertheless, this period is rich for a wide range of CSR activities. Described activities will be separately evaluated using the three pillars of CSR and will be a subject of a critique. External communication of topics of corporate social responsibility is analyzed separately. The final chapter summarizes conclusions from previous analyses, evaluates them in the context of actual state of affairs, trends in the field of CSR and also the market on which Tesco acts.
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Requirements for compliance with ethical standards in the context of B2B contracts of sale
Kurková, Natálie ; Patěk, Daniel (advisor) ; Eichlerová, Kateřina (referee)
5 Requirements for compliance with ethical standards in the context of B2B contracts of sale Abstract With increasing requirements for non-financial reporting, as adherence to ethical standards becomes a focal point of interest for entrepreneurs, the legal framework offers an effective mechanism for ensuring compliance - a contract. First, the thesis explores the terminology associated with ethical standards, which is both extensive and fragmented. The diverse terminology can contribute to misunderstandings and complicates the exploration of how ethical standards can be incorporated into contractual relationships. The emphasis within the thesis is placed on identifying, defining and unifying key terms, which is essential in order to ensure clear comprehension of the topic and facilitating dialogue between experts across disciplines. The thesis focuses on the possibilities of integrating ethical standards into B2B purchase contracts within the legal framework of the Czech Republic. The thesis aims to explore whether and how ethical standards can be incorporated into the contractual relationship, identifying and examining two primary methods: through the characteristics of the purchase item and incorporation separate from the contract matter. The thesis examines the application challenges associated with...
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Social work close to people: Social worker´s employment in businesses
GUERRA, Markéta
The aim of the thesis is to point out the space in the social work's system in the Czech republic and to find out the possibilities of employing a social worker at a selected employer, as part of the company structure. A social worker would help with employer's CSR programme and further cultivate their environment. The thesis' topic is described both from a theoretical point of view and through the lens of its impact in practice. The practical part is processed with a qualitative research strategy using the semi-structured interview technique.
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Measuring of Corporate Social Responsibility in Selected Company
Skryjová, Jana ; Gurská, Sylvie (referee) ; Černohorská, Lenka (advisor)
Master Thesis deals with the Corporate Social Responsibility concept (CSR). This thesis is divided into theoretical and practical part. The theoretical part is engaged in explaining basic knowledge, also evolution of the corporate social responsibility concept in historical context and company activities in the economic, environmental and social area. The object of practical part, is to analyse and measure reports on corporate social responsibility according to the GRI Guidelines.
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Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
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Design of the CSR Concept in the Company Management System
Macháčová, Zuzana ; Slavík, Jan (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with the design of the CSR concept in a selected company. On the basis of theoretical knowledge together with a suitably chosen methodology, the main part of the work follows, where the level of corporate social responsibility in the economic, social and environmental areas is evaluated. The results are followed by a design part, which contains ideas and measures leading to the creation of the company's concept.
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