Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Sales Promotion and Advertising of Company
Trebichalský, Lukáš ; Bednářová, Markéta (oponent) ; Mráček, Pavel (vedoucí práce)
The bachelor thesis focuses on the marketing communication in a specific company with a primary focus on sales promotion and advertising. The theoretical part focuses on the knowledge of marketing, marketing mix, marketing communication and communication mix. The analytical part introduces the company, the analysis of the current state of the company and its evaluation. The final part focuses on the suggestions for improving the marketing situation that result from the analytical part.
Sales Promotion and Advertising of Company
Trebichalský, Lukáš ; Bednářová, Markéta (oponent) ; Mráček, Pavel (vedoucí práce)
The bachelor thesis focuses on the marketing communication in a specific company with a primary focus on sales promotion and advertising. The theoretical part focuses on the knowledge of marketing, marketing mix, marketing communication and communication mix. The analytical part introduces the company, the analysis of the current state of the company and its evaluation. The final part focuses on the suggestions for improving the marketing situation that result from the analytical part.

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