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The application of Fuzzy Logic to Support Customer Relationship Management
Nguyen, Huy ; Pukajová, Zuzana (oponent) ; Dostál, Petr (vedoucí práce)
The master’s thesis focuses on application of fundamental principle of Fuzzy Logic to predict the selection of customers for direct marketing campaigns by incorporating fuzzy approach. A fuzzy model is proposed for selection of customers who should be targeted for sale of subscription schemes. Selection criteria are formulated on the basis of customer’s balance, customer’s age and annual income. Fuzzy logic approach is used for decision making for targeting specific customers for subscription of a product.
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The application of Fuzzy Logic to Support Customer Relationship Management
Nguyen, Huy ; Pukajová, Zuzana (oponent) ; Dostál, Petr (vedoucí práce)
The master’s thesis focuses on application of fundamental principle of Fuzzy Logic to predict the selection of customers for direct marketing campaigns by incorporating fuzzy approach. A fuzzy model is proposed for selection of customers who should be targeted for sale of subscription schemes. Selection criteria are formulated on the basis of customer’s balance, customer’s age and annual income. Fuzzy logic approach is used for decision making for targeting specific customers for subscription of a product.
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