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The possibilities of financing product innovation in the company Cofin, a. s.
Oľhová, Nina ; Krzeminská, Oľga (oponent) ; Bočková, Nina (vedoucí práce)
The bachelor thesis focuses on possibilities of financing product innovations in Cofin, a. s. The theoretical part explains terms, that relate to innovation, possibilities of financing innovations, analysis of company environment, and financial analysis. The analytical part contains characteristics of the observed company, next it contains a description of subject product innovation and it contains an analysis of the company's environment together with a financial analysis. The proposal part contains proposals of variants of financing of planned innovation and at the end, it contains an evaluation and proposal of the solution of the given problem.
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A Marketing Mix of a Selected Printing Company in an International Business Environment
Oľhová, Nina ; Oľha, František (oponent) ; Milichovský, František (vedoucí práce)
This diploma thesis deals with the issue of modifying marketing mix within a selected Slovak printing company and its adjustments for a successful entry into the Czech online consumer market with photo products. The thesis is divided into three main parts – The Theoretical Part, The Analytical Part and The Proposal Part. The theoretical part of this thesis contains a summary and explanation of the theoretical foundations which are important for a correct understanding of the problem. The analytical part of this thesis is focused on a closer introduction to the chosen company, this includes multiple analysis of the external and internal business environments, as well as marketing research. The proposal part of this thesis is dedicated to my own proposals for modifications to individual parts of the 4P marketing mix, which the chosen company will use for a successful entry into the Czech market.
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The possibilities of financing product innovation in the company Cofin, a. s.
Oľhová, Nina ; Krzeminská, Oľga (oponent) ; Bočková, Nina (vedoucí práce)
The bachelor thesis focuses on possibilities of financing product innovations in Cofin, a. s. The theoretical part explains terms, that relate to innovation, possibilities of financing innovations, analysis of company environment, and financial analysis. The analytical part contains characteristics of the observed company, next it contains a description of subject product innovation and it contains an analysis of the company's environment together with a financial analysis. The proposal part contains proposals of variants of financing of planned innovation and at the end, it contains an evaluation and proposal of the solution of the given problem.
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