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Marketing Communication
 Krbúšiková, Natália ; Kaňovská, Lucie (oponent) ; Schüller, David (vedoucí práce)
This bachelor thesis is based on the proposal for improvement of marketing communication at Penzión U Krba. Nowadays marketing and marketing communication with its tools are unbearably the most important steps to achieve the desired goals for gastronomic and hospitality industries. The thesis' major goal is to examine the existing state of marketing communication and to suggest ways to enhance it. The information mentioned was gathered through direct communication with restaurant leads and analysis. The findings of these investigations yielded a unified picture of the restaurant's marketing message. The thesis' proposing section comprises of a results analysis focused on inefficiency and flaws.
Úplný záznam
Marketing Communication
 Krbúšiková, Natália ; Kaňovská, Lucie (oponent) ; Schüller, David (vedoucí práce)
This bachelor thesis is based on the proposal for improvement of marketing communication at Penzión U Krba. Nowadays marketing and marketing communication with its tools are unbearably the most important steps to achieve the desired goals for gastronomic and hospitality industries. The thesis' major goal is to examine the existing state of marketing communication and to suggest ways to enhance it. The information mentioned was gathered through direct communication with restaurant leads and analysis. The findings of these investigations yielded a unified picture of the restaurant's marketing message. The thesis' proposing section comprises of a results analysis focused on inefficiency and flaws.
Úplný záznam
Marketing Communication
 Krbúšiková, Natália ; Kaňovská, Lucie (oponent) ; Schüller, David (vedoucí práce)
This bachelor thesis is based on the proposal for improvement of marketing communication at Penzión U Krba. Nowadays marketing and marketing communication with its tools are unbearably the most important steps to achieve the desired goals for gastronomic and hospitality industries. The thesis' major goal is to examine the existing state of marketing communication and to suggest ways to enhance it. The information mentioned was gathered through direct communication with restaurant leads and analysis. The findings of these investigations yielded a unified picture of the restaurant's marketing message. The thesis' proposing section comprises of a results analysis focused on inefficiency and flaws.
Úplný záznam

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