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Communicatin Mix in a Polygraphic Company
Cemperová, Nikol ; Gaža, Marián (oponent) ; Mráček, Pavel (vedoucí práce)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
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Communicatin Mix in a Polygraphic Company
Cemperová, Nikol ; Gaža, Marián (oponent) ; Mráček, Pavel (vedoucí práce)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
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The Marketing Mix Proposal to Increase Polygraphic Company's Competitiveness
Cemperová, Nikol ; Gaža, Marián (oponent) ; Novák, Petr (vedoucí práce)
The thesis deals with the change of marketing mix components at polygraphic company. Its aim is to increase the competitiveness of the enterprise in printing industry market. The thesis is divided into three parts. The theoretical part focuses on explaining terms customer, marketing, enlarged marketing mix and basic market analysis. The analytical part compares theoretical knowledge with reality at polygraphic company. The proposal part contains factual suggestions how to improve the actual situation of polygraphic company in terms of market competitiveness. These were compiled on the basis of the analytical part.
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