Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
Marketing Strategy of Turkish Airliners
Fritsch, Daniel ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
Diploma thesis is focus on marketing strategy of Turkish Airlines, the best European airline carrier with its main hub in Istanbul Ataturk Airport. Author covers analysis of airline industry and proposes marketing approach for increasing awareness and increasing sales of Turkish Airlines. Diploma thesis consists of three parts theoretical, practical and proposal part.
Marketing Strategy of Turkish Airliners
Fritsch, Daniel ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
Diploma thesis is focus on marketing strategy of Turkish Airlines, the best European airline carrier with its main hub in Istanbul Ataturk Airport. Author covers analysis of airline industry and proposes marketing approach for increasing awareness and increasing sales of Turkish Airlines. Diploma thesis consists of three parts theoretical, practical and proposal part.

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