National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Genre features of fashion blogs
Cyrelčuková, Marta ; Rycheva, Ekaterina (advisor) ; Stranz-Nikitina, Veronika (referee)
Annotation:The blog is one of the most popular internet-genres. The paper analyzes the communicative space of blogs about fashion in stylistic, genre and discursive aspects. The author reveals the essence of the hypertext specifics of the fashion blog genre, and also analyzes the means of expression. As the study showed, the genre features of fashion blogs include the use of a large number of borrowings related to the field of fashion, the use of specific means of expression (which are focused primarily on the female audience as the main consumer of goods and services in this area), the author's desire to establish close contact with the audience and create a relaxed atmosphere of communication.

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