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Sales Promotion and Advertising of Company
Chrienová, Veronika ; Kaňovská, Lucie (oponent) ; Mráček, Pavel (vedoucí práce)
This bachelor's thesis deals with the topic of sales promotion, advertising and marketing in the motorsport racing team called TU Brno Racing. The practical part of the work consists of the analysis of the marketing mix and the analysis of the communication mix, which the team uses in practice. In the conclusion, on the basis of the analytical part, possible improvements are expressed, on the basis of which the number of sponsors at that time should increase and, above all, the overall awareness of it should be improved.

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