Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
Marketing Strategy for the Selected Company
Rehuš, Martin ; Bordera, MBA Víctor (oponent) ; Chlebovský, Vít (vedoucí práce)
My diploma thesis deals with the marketing strategy of the Medplaya Hotel Bali, which is a three-star hotel located close to Málaga, Spain. It is made up of three attached buildings that form a modern vacation complex. The theoretical part defines terms related to marketing strategy which then serve to process the analytical part. Based on research results of questionnaires and fundamental analysis of internal and external factors, proposed recommendations will be made for the development and improvement of services of the Medplaya Hotel Bali.
Marketing Strategy for the Selected Company
Rehuš, Martin ; Bordera, MBA Víctor (oponent) ; Chlebovský, Vít (vedoucí práce)
My diploma thesis deals with the marketing strategy of the Medplaya Hotel Bali, which is a three-star hotel located close to Málaga, Spain. It is made up of three attached buildings that form a modern vacation complex. The theoretical part defines terms related to marketing strategy which then serve to process the analytical part. Based on research results of questionnaires and fundamental analysis of internal and external factors, proposed recommendations will be made for the development and improvement of services of the Medplaya Hotel Bali.

Chcete být upozorněni, pokud se objeví nové záznamy odpovídající tomuto dotazu?
Přihlásit se k odběru RSS.