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The marketing research of popularity of WOG Sochi 2014
Zvelebilová, Kateřina ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: The marketing research of popularity of WOG Sochi 2014 Objectives: The main objective of this thesis is to determinate the popularity of the WOG Sochi 2014 amongst Czech visitors of these games. Methods: I used the quantitative method of collecting primary data in this thesis. I used the method of personal interviews with using a questionnaire. The compiled questionnaire was distributed by myself to Czech visitors of WOG Sochi 2014 in place of Czech olympic house. The research lasted approximately two weeks and the results were then processed by the computer technology. Results: I have discovered that the WOG Sochi 2014 are very popular among Czech visitors. Research was attended by 200 individuals of whom 182 respondents completed the questionnaire. The results show that WOG Sochi 2014 were attended mainly by Czech visitors between the ages 36 - 45 who are interested in sport and Olympic Games. WOG Sochi 2014 met the expectatiton of all respondents and the respondents would recommend visit Olympics to many other people. Key words: survey, marketing research, Olympic games, WOG Sochi 2014, popularity
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Corporate identity of Water Sports Club, z. s.
Zvelebilová, Kateřina ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Corporate identity of Water Sports Club, z. s. Objectives: Aim of this thesis is analysis of Water Sports Club association's contemporary corporate identity. On the basis of that analysis here will be created offers and recommendations to improve global corporate identity of organization and its image in general. Methods: In the thesis were presented special methods of qualitative research. I've used theoretical knowledge and information which I've found with the help of selected researching methods as the foundation for the contemporary documents' analysis and global corporate identity. Collection of the necessary information was made via depth non-structured conversation with the association's chairman and focus group which consisted of association's internal members. Results: The result of my doctoral thesis is analyzing the surroundings of the association. Alongside were created recommendations and ideas to improve corporate identity of the organization which would positively effect on the association's image in general. Keywords: public relations, corporate identity, SWOT analysis, Water Sports Club, z. s.
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The marketing research of popularity of WOG Sochi 2014
Zvelebilová, Kateřina ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: The marketing research of popularity of WOG Sochi 2014 Objectives: The main objective of this thesis is to determinate the popularity of the WOG Sochi 2014 amongst Czech visitors of these games. Methods: I used the quantitative method of collecting primary data in this thesis. I used the method of personal interviews with using a questionnaire. The compiled questionnaire was distributed by myself to Czech visitors of WOG Sochi 2014 in place of Czech olympic house. The research lasted approximately two weeks and the results were then processed by the computer technology. Results: I have discovered that the WOG Sochi 2014 are very popular among Czech visitors. Research was attended by 200 individuals of whom 182 respondents completed the questionnaire. The results show that WOG Sochi 2014 were attended mainly by Czech visitors between the ages 36 - 45 who are interested in sport and Olympic Games. WOG Sochi 2014 met the expectatiton of all respondents and the respondents would recommend visit Olympics to many other people. Key words: survey, marketing research, Olympic games, WOG Sochi 2014, popularity
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Fine Art Market in the Czech Republic
Zvelebilová, Kateřina ; Tyslová, Irena (advisor) ; Janištinová, Anna (referee)
The thesis describes and compares the way galleries and auction houses are run in our country. A description of a museum of art and its role on the market puts the picture of fine art market the final touch. The thesis characterizes the Czech specifics and their effect on the market with fine art. The core of the thesis is based on interviews with gallerists and art historians together with information from books and specialized periodicals. All the chapters are summed up by the author within her own experience of the topic. The conclusion of the thesis is a summary of all the information and a suggestion of further research on subtopics arising from the thesis.
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