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Event Tourism in the Selected Destination in Czech Republic
Anderlová, Andrea ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
The thesis deals with event tourism in Hradec Králové from the point of view of supply of attractions of the city and demand of potential visitors for the products of tourism. The theoretical part defines basic concepts of tourism with the support of scientific literature and other suitable sources. The own work consist of the characteristic of the city, supply of attractions and events. Further, the possible development of the city is examined on the base of strategic document. The part of the own work includes the questionnaire survey that finds out the information from the potential visitors and their opinion of event tourism in Hradec Králové. After evaluating all the inputs there will be proposed new products of tourism that would encourage event tourism in the city.
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Tourism Destinations selected
Řehák, Jan ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
This dissertation is focused on issues of tourist industry of states of Benelux. The first part defines theoretical background, basic terms, terminology, definitions and basic principles, which you need to introdukce yourself to this issue. In the second part you can find the descriptions of chosen destinations from general informations, which are used to identify an recognition of countries to concrete localities and events, which will appeal in practical part. Practical part is a proposal of own excursion tours. Excursion tours will be narrowly focused on interests of tourists to give them the biggest addend value. There is an analysis of supply of tours of czech tour operators too.
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Tourism destinations selected
Kusá, Věra ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
This master thesis is focused on area of tourism which is becoming more and more important topic. The first part defines the concepts of the tourism area. Next part encompasses the characteristic of chosen destination e.g. Sri Lanka and assessment of its potential. The author spends lot of her time on Sri Lanka and was interested by its unutilized potential. The master thesis is focusing on excursion tours solely because Sri Lanka is not primary a hotel-based holiday destination. The master thesis consists of overwide of biggest tour sellers as well as the specialized agencies on Czech market and of detailed analysis of their tours. The main goal of this work is the composition of two original excursion tours for specific groups on the basis of throughout analysis and knowledge of the interests and needs of Czech clients. Such tours should have the potential to fill in the gap on the tourist market.
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Online Marketing Strategy
Laušmanová, Dagmar ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
Basic and the most important terms closely connected with marketing strategy on the Internet are descibed in this diploma thesis. The practical part contains processed SWOT, market, competition and customer analysis. Online marketing strategy which should increase awareness of the brand of a particular company, test each form of promotion and in case of success to gain new orders is created on the basis of the evaluation of the environment and prospects of the company. A practical goal is removing weaknesses of the company found by means of SWOT analysis. At the same time the theme of this thesis can meet a practical usage fot the readers who search up-to-date knowledge for marketing of their companies in the same or similar business branch.
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Strategic analysis of Bontonfilm promotions s r.o.
Maturkanič, Jiří ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
This master thesis is focused on a company called Bontonfilm promotions s r.o. The company is mainly interested in sales of promotional products and have been founded by the end of the year 2014. Only one year of relevant information about the company were available. Strategic analysis of the company evaluates and proposes a strategy of the company for year 2017. The thesis is divided into theoretical, practical part and the conclusion. The theoretical part is based on specialized bibliographic sources. Strategic analysis contains internal & external analysis, analysis of competitors, BCG analysis and SWOT analysis. Due to the results of these investigations there is a proposed strategy for year 2017 that correspond to the company goals.
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Chosen Destination Potencial on the Tourism Industry Market in the Czech Republic
Béna, Tomáš ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
The diploma thesis deals with the field of tourism industry. After a general definition of a broader context and key terms, the basic theoretical approaches to assessing the potential of tourism and the division of its assumptions are evaluated and compared, as well as its typology is outlined. Subsequently, the investigated destination of Podzvičinsko is defined territorially, and the studied theoretical approaches are applied in its description and a detailed inventory of attractions. Further, structured interviews with experts were conducted. The next step was to compile a questionnaire and its distribution to the wider public in order to find out data about potential visitors. On the basis of the provided information, the participants were divided into respective target segments. Specific tourism products have been designed for these segments which maximally correspond to the segments profiles, their goals and possibilities. The findings identified during the structured interviews and in the questionnaires also defined negatively perceived aspects of the destination, and measures were proposed for their improvement.
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Potential of Technical Monuments of South Bohemia in Tourism
Čepelková, Michaela ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
This thesis is focused on tourism and especially on technical monuments and their possible use in tourism. In the thesis there are mentioned some definition of tourism from different world's writers. Following part is focused on typology of tourism. Potential of turism with factors is described in next chapter. Following chapter is about monuments and care of the monuments. Next chapter is about technical monuments and about form of their possible use in tourism.
The opening chapter of the second part of the thesis introduces the most important places with regard to tourism in the Czech republic and Southern Bohemia in the last few years. Another part deals with significant monuments of technical history in Southern Bohemia. The last few chapters are dedicated to technical monuments that can be visited during two suggested three-day trips in Southern Bohemia. Both trips are described in details including the cost calculation.
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Creation of unusual tours for travel agency
Preiningerová, Denisa ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
Thesis is focused on creating tours for new or already existing travel agency, which should reach its new potential clients. This mainly includes students and graduates who are facing financial constraints due to lack of time devoted to studies and practice. Trips offered are also designed for adventure tourism enthusiasts and sports activities. The goal of the travel agency is to offer and authentic experience with sufficient freedom of self time management.
The first part describes basic theoretical background compiled through the analysis and compilation of information from scientific literature and Internet sources. The practical part is divided into three sector. First, is an analysis of the competitive environment, followed by a questionnaire survey investigating the relationship of potential customers for unconventional tourism. Finally, two sample tours are constructed and calculated which could become a new product of the travel agency. The result is an evaluation whether the tours would be feasible in the described form or whether there is a theoretical interest in them.
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The family farm and its position in rural areas: Past and Present.
Fellnerová, Petra ; Hniličková, Helena (advisor) ; Zuzana, Zuzana (referee)
Family farms have irreplaceable place in the history of our society. The aim of this thesis was to find out how the selected family farms in rural areas have changed their position in the course of historical development. The thesis also supplements the theoretical knowledge of family farms.
This thesis is divided into two parts. The first part contains a review of literature related to the rural areas, agriculture and family farms. The research is based on interviews with the owners of selected family farms. The acquired information is supplemented with data from the survey, which took place in the context of sales events organized by family farms. Respondents answered questions about their relationship to a particular family farm and expressed opinions on the family farm in general.
The thesis confirmed the stated hypotheses that family farms have a stable position in rural areas, are actively involved in the protection of nature and landscape and their activities are positively perceived by the public. It has not confirmed the hypothesis that the owners of family farms reflect the improvement in the status of family farms in rural areas now than in the past.
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Lean Management Application
Stará, Kateřina ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
The aim of the Diploma thesis Lean Management Application was optimize level of stock in manufacturing company KONE Industrial koncern s. r. o. by using of selected techniques of Lean management and proved financial savings in stock by economic analysis. The first part of the study was focused on the main concepts and basic principles used in Lean management. Furthermore, this part dealt with the issue of warehouses and inventories. In the second part ot the thesis was introduced company and current state was analyzed. Chapter Solution proposal of optimization of inventory included suggestions for possible solutions and the economic evaluation of the proposed changes by using knowledge as explained in the first part. The work is finished by summarizing the results of this work, discussions and recommendations.
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