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Marketing Mix of CAFFE PARK Slovaňák
Mrázová, Zuzana ; Zimek, Tomáš (referee) ; Novák, Petr (advisor)
This Bachelor Thesis analyses marketing mix strategy of CAFFE PARK Slovaňák Café in Brno, Královo pole. The company focuses on gastronomy; their main product is coffee and related products. The theoretical part of this work explains basic concepts and notions related to the topic. The analytical part presents the company's business activities and most importantly comments on the current condition of marketing mix strategy; this part contains also SWOT analysis. The final part presents suggestions aimed to improve individual aspects of marketing mix of the company, which shall result in increasing number of customers and thus increasing average daily turnover.
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Arduino: programming by means of Matlab/Simulink
Zimek, Tomáš ; Lang, Stanislav (referee) ; Matoušek, Radomil (advisor)
The thesis deals with the Arduino platform, its programming in Matlab/Simulink and effective application on three tasks. The first deals with color recognition, when the Arduino is is used as an input/output device. In the second task the Arduino board with Motor Shield compatibility follows a line as a vehicle. The third task demonstrates using a manipulator to move objects based on its color.
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Arduino: programming by means of Matlab/Simulink
Zimek, Tomáš ; Lang, Stanislav (referee) ; Matoušek, Radomil (advisor)
The thesis deals with the Arduino platform, its programming in Matlab/Simulink and effective application on three tasks. The first deals with color recognition, when the Arduino is is used as an input/output device. In the second task the Arduino board with Motor Shield compatibility follows a line as a vehicle. The third task demonstrates using a manipulator to move objects based on its color.
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Marketing Mix of CAFFE PARK Slovaňák
Mrázová, Zuzana ; Zimek, Tomáš (referee) ; Novák, Petr (advisor)
This Bachelor Thesis analyses marketing mix strategy of CAFFE PARK Slovaňák Café in Brno, Královo pole. The company focuses on gastronomy; their main product is coffee and related products. The theoretical part of this work explains basic concepts and notions related to the topic. The analytical part presents the company's business activities and most importantly comments on the current condition of marketing mix strategy; this part contains also SWOT analysis. The final part presents suggestions aimed to improve individual aspects of marketing mix of the company, which shall result in increasing number of customers and thus increasing average daily turnover.
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