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National Repository of Grey Literature

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Communication strategy of the Czech Olympic House in Rio de Janeiro Zamrzlová, Eva ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) The Master Thesis deals with the communication strategy of the Czech Olympic House in Rio de Janeiro during the XXXI. summer olympic games that will take place in 2016. The succesful Czech Olympic House in London is considered to be a groundwork for this strategy. There is a need to diversify, especialy because of the different characteristics of both destinations. The aim of this thesis is to find the optimal communication instruments and their application in the way that will respect the conditions of both czech and brazilian market. The emphasis is placed on the promotion of the Czech republic as a reliable business partner and attractive tourist destination. Detailed record

Marketing strategy of the Táborská setkání festival Zamrzlová, Eva ; Postler, Milan (advisor) ; Horejsková, Lenka (referee) The bachelor thesis deals with introducing the marketing strategy of the Táborská setkání festival. The first theoretical part of the work describes in general marketing, marketing mix and marketing strategies. The practical part is given to description of the Táborská setkání festival, then to analysis of its target group, to analysis of its competition and of previous marketing strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations for the new marketing strategy were suggested according to the conducted market research. Detailed record

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