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Marketing Strategy of a Company
Zacha, Štěpán ; Klusáčková, Jana (referee) ; Chalupský, Vladimír (advisor)
This thesis is focused on marketing strategy of company, which produces smithery pro-ducts. Thesis includes teoretical informations about marketing strategy, analysis of current situation of company and market situation. On the basis of the analysis are made recommendations and suggestions, which will lead to higher profit of company and also to higher market share.
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Balanced Scorecard Implementation Within Company Invia.cz a.s.
Šenkeříková, Eva ; Zacha, Štěpán (referee) ; Luňáček, Jiří (advisor)
The Master’s thesis deals with question of strategic management. It is focused on performance measurement Invia.cz, a.s. using the Balanced Scorecard method. Theoretical part describes concept of the Balanced Scorecard and proces of its implementation. The next part of thesis includes strategic and financial analysis which serves as the basis of this concept. A major part includes proposal of concept implementation into the strategic management. At the end, possible risks and anticipated benefits of this method are evaluated
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Balanced Scorecard Implementation Within Company Invia.cz a.s.
Šenkeříková, Eva ; Zacha, Štěpán (referee) ; Luňáček, Jiří (advisor)
The Master’s thesis deals with question of strategic management. It is focused on performance measurement Invia.cz, a.s. using the Balanced Scorecard method. Theoretical part describes concept of the Balanced Scorecard and proces of its implementation. The next part of thesis includes strategic and financial analysis which serves as the basis of this concept. A major part includes proposal of concept implementation into the strategic management. At the end, possible risks and anticipated benefits of this method are evaluated
|
|
|
Marketing Strategy of a Company
Zacha, Štěpán ; Klusáčková, Jana (referee) ; Chalupský, Vladimír (advisor)
This thesis is focused on marketing strategy of company, which produces smithery pro-ducts. Thesis includes teoretical informations about marketing strategy, analysis of current situation of company and market situation. On the basis of the analysis are made recommendations and suggestions, which will lead to higher profit of company and also to higher market share.
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