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Costing in the Selected Firm
Zelinková, Petra ; Vrtalová, Jana (referee) ; Hanušová, Helena (advisor)
The Master´s thesis deals with standard costing method and its implementation in service company which especially fixes and varnishes cars. This work is divided into three parts – theoretic, analytic and proposal. The theoretical part deals with the charactersics of costs and methods of calculation, especially standard costing. The analytical part describes the current status of the company in which the method should be implemented. In the design part the process of iplementation is analyzed.
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Costing in the Selected Firm
Zelinková, Petra ; Vrtalová, Jana (referee) ; Hanušová, Helena (advisor)
The Master´s thesis deals with standard costing method and its implementation in service company which especially fixes and varnishes cars. This work is divided into three parts – theoretic, analytic and proposal. The theoretical part deals with the charactersics of costs and methods of calculation, especially standard costing. The analytical part describes the current status of the company in which the method should be implemented. In the design part the process of iplementation is analyzed.
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Marketing communication of the destination Mariánské Lázně
ZELINKOVÁ, Petra
The thesis deals with an analysis of marketing communication instruments in the destination of Mariánské Lázně. On the ground of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of an optimal comunication mix and the measures, which contribute to the next development of marketing communication of the destination.
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Tourism Development Forecast in České Budějovice
ZELINKOVÁ, Petra
Hlavním cílem práce bylo analyzovat cestovní ruch ve zvolené oblasti s důrazem na zázemí této oblasti a na základě zjištěných skutečností aktivovat jeho skrytý potenciál. Byla zpracována situační analýza, jejímž cílem bylo důkladné zmapování zkoumané oblasti. Dále bylo provedeno terénní šetření a na základě jeho výsledků byly konstatovány návrhy a opatření pro zlepšení. Vedlejší cíl práce byl navrhnout produkt cestovního ruchu se zaměřením na vybraný segment návštěvníků ? na seniory.
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