|
|
Public Relations in Czech Startup Environment: Case Study of the Company Twisto
Zíka, Tadeáš ; Ortová, Nina (advisor) ; Koblovský, Petr (referee)
This bachelor thesis deals with the issue of public relations in startups. The aim of the thesis is to identify the specifics of public relations for startups, especially in comparison with public relations for traditional corporations. This thesis begins to fill a gap in this topic, which has not yet been dealt with by almost anyone, not only in the Czech Republic. The thesis can be divided into two parts. In the first, theoretical one, the author searches for the basic defining features of startups, describes their functioning and briefly presents the historical development of this business segment in the Czech Republic. At the same time, he briefly introduces the field of public relations, especially their definition and possible divisions. At the end of the theoretical part, the author presents foreign literature on the topic of public relations in startups. While in the Czech Republic there is no literature on this topic at all, there is not much of it abroad either. The second part of the thesis, the practical part, focuses on a case study of Twisto, one of the first successful Czech startups. The case study first presents background information about the company, followed by a quantitative analysis of its media mentions, and most space is devoted to an in-depth interview with Jan Husták, PR...
|
|
|
Legal regulation of the status of private persons in space law
Zíka, Tadeáš ; Ondřej, Jan (advisor) ; Pelikánová Urbanová, Kristýna (referee)
Legal regulation of the status of private persons in space law Abstract This thesis deals with the issue of regulation of rights and obligations of private persons in space law. It aims to determine to what extent public space international law addresses private persons, what obligations international treaties impose on private persons and how states adapt them into their national legal systems. The first chapter of the thesis presents the historical background against which space law has developed and which has had a significant impact on its current form. Subsequently, space law is defined, placed in the context of public international law and compared with the most similar legal regimes - the law of the sea, the law of the airspace and the Antarctic treaty system. The second chapter focuses on introducing the various space treaties that form the core of international space law. These treaties are the Outer Space Treaty, the Rescue Agreement, the Liability Convention, the Registration Convention and the Moon Agreement. In addition to a general introduction, the thesis focuses in particular on those provisions from which implications for the activities of private parties can be inferred. The chapter also introduces key international governmental and non-governmental organizations active in the field of...
|
guest ::
RSS feed.