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Marketing Strategy for the Development of the Company
Vytlačil, Michal ; Štěpánek, Martin (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is to research newly established division in company INTERLOG s.r.o., which focuses on comprehensive sale of vehicles and the company attaches big importance to it. Thesis is focused on the development of this division and simultaneously to modify existing marketing strategy in order to establish the right direction. Using the tools of marketing and marketing management elements will be proposed revised marketing strategy and presentation of products and services outwardly.
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Marketing Management of a Company
Vytlačil, Michal ; Suchánek, Jaromír (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis is deal with marketing management of a company in company focused on providing services. The thesis is trying to analyze existing situation of company in detail and marketing processes and instruments that are applied in the company. The thesis should come up to improve the current situation of especially with a strong emphasis on the marketing aspect. The thesis is based on theoretical knowledge and materials acquired in a participative company.
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Marketing Management of a Company
Vytlačil, Michal ; Suchánek, Jaromír (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis is deal with marketing management of a company in company focused on providing services. The thesis is trying to analyze existing situation of company in detail and marketing processes and instruments that are applied in the company. The thesis should come up to improve the current situation of especially with a strong emphasis on the marketing aspect. The thesis is based on theoretical knowledge and materials acquired in a participative company.
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|
|
Marketing Strategy for the Development of the Company
Vytlačil, Michal ; Štěpánek, Martin (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is to research newly established division in company INTERLOG s.r.o., which focuses on comprehensive sale of vehicles and the company attaches big importance to it. Thesis is focused on the development of this division and simultaneously to modify existing marketing strategy in order to establish the right direction. Using the tools of marketing and marketing management elements will be proposed revised marketing strategy and presentation of products and services outwardly.
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