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Marketing of funeral services
Pohl, Martin ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The thesis is focused on innovations and marketing of funeral services in the Czech republic. The first part is devoted to theoretical background, including marketing theory, marketing mix, theory of services and theory of marketing research. The practical part describes the funeral business in the Czech republic, including legislative restrictions and marketing regulations. It also lists typical products and services that are offered on the funeral market. The aim of this thesis is to research the marketing of funeral services and to find out, whether Czech funeral services are following the trends in innovations. The thesis is also focused on ethics in funeral business.
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New trends in marketing communications and its application on online store
Kroutil, Václav ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
This bachelor thesis deals with means of communication of online store Slusny.net. This online store is closely specialized in products of modern yoyoing. The objective is to create and apply campaign that would increase total number of online store visits per day. The bachelor thesis describes marketing communication of Slusny.net in social sites, its registration in online catalogs and it also describes PPC systems and viral campaign. The thesis contains application procedures of chosen marketing tools, it describes its advantages, disadvantages and targeting options. Data received through Google Analytics compares costs and contribution of each tool to the goal of the campaign.
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Application of marketing in the company ČSAD Praha holding a.s.
Knopová, Martina ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
This thesis analyses the marketing activities in the company ČSAD Praha holding a.s. with a focus on the management of the central bus station Praha Florenc. The main objective of the thesis is an examination of current marketing activities in the company and then proposal of recommendations for changes and improvements in this area. The theoretical part describes the basic theoretical background on the situation analysis, marketing of services and marketing mix. The practical part describes the transport sector, the company ČSAD and the bus station Praha Florenc. This part also includes applicated situation analysis of the company and the evaluation of its marketing mix. In this section is also included an evaluation survey which examined the views of students of VSE on the bus station. All results are summarized in the conclusion and the proposals for improving services and communication of this central bus station are made on the basis of these results.
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Marketing mix of civic association active in cycloturism
Březík, Jan ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The bachelor thesis focuses on the evaluation of the marketing mix of the civic association Cyklo Klub Kučera Znojmo, which provides services for its members, companies and authorities. The thesis is divided into two basic parts. The first part refers about marketing and marketing mix in a theoretical way, the second part describes the Cyklo Klub Kučera Znojmo itself together with its commercial and non-profit activities. The thesis focuses mainly on the marketing communication and communication channels. The current marketing activities of the Cyklo Klub Kučera Znojmo are evaluated in the end of the thesis together with possible improvements for the marketing communication.
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Evaluation of the marketing mix in a language school Caledonian School
Tomášková, Lucie ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
This thesis focuses on the assessment of the marketing mix in a language school Caledonian School. If there are some loopholes I will try to suggest possible solutions. The thesis is divided into three consecutive parts: theoretical, practical and evaluation part. The first part focuses on the history of the marketing mix, marketing in a special services, strategic marketing planning and a detailed description of the various elements of marketing mix in services. The practical part presents language school Caledonian School, the important elements in selecting suitable language school, membership in the Association of Language Schools and, finally, carefully described the elements of marketing mix specifically used for the language school. The third part presents Caledonian School mission, SWOT analysis, evaluate results of its own research and evaluation tools of marketing mix applied in the Caledonian School. The research results are summarized with findings in conclusion.
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Analysis of Marketing Mix Tools of Aquapalace Prague
Vojtechovská, Ivana ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The primary purpose of this study is to characterize the marketing mix of the aquapark Aquapalace Prague, i.e. the product, price, distribution channel (place), marketing communication (promotion), people, physical evidence and processes. In addition, this bachelor thesis analyzes the marketing environment including micro-environment and macro-environment. All these factors are integrated in SWOT analysis, which helps marketers to focus on key issues. On the basis of the results of this analysis, some recommendations are suggested.
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