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National Repository of Grey Literature

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Global trends in high-tech industry: Texas Instruments case study Vondrášek, Štěpán ; Vošta, Milan (advisor) ; Kašpar, Václav (referee) Work deals with global trends in high-tech industry which are mainly consolidation, concentrations and regionalization. It provides the definition of the high-tech industry, then focuses on specific sector - semiconductor industry. It describes the characteristics of the manufacturing process and workforce. A special part is devoted to government policies regards to the semiconductors research and development. The last part is devoted to a case study of the American company - Texas Instruments Inc. which has been playing the important role in the world semiconductor industry. Detailed record

Franšízink jako metoda vstupu na trh Vondrášek, Štěpán ; Kohlová, Lenka (advisor) ; Cimler, Petr (referee) Práce hodnotí efektivnost použití obchodní metody franšízinku při vstupu podnikatelského subjektu na trh a při jeho dalším fungování. Hodnotí klady a zápory franšízinku, porovnává ho s podobnými typy obchodní spolupráce. V praktické části práce je použita situační analýza makro- a mikroprostředí a následná SWOT analýza společnosti Rentex Autopůjčovna a.s., která přijala franšízovou licenci Hertz. Detailed record

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