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Marketing Research in the Company with ICT Support
Kövér, Maroš ; Vedra, Ivo (referee) ; Chvátalová, Zuzana (advisor)
The subject of the bachelor's thesis is to create proposals for improving the digital presentation of company Agrotec based on marketing research. The subject of the bachelor's thesis is to create proposals for improving the digital presentation of Agrotec based on marketing research. The work will focus on a specific product segment, namely Škoda Auto cars. First I will describe the current state of the company, then I will perform several specific analyses from which the resulting recommendations will be determined.
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Valuation of a company
Vedra, Ivo ; Masár, Lukáš (referee) ; Mašterová, Lucie (advisor)
Maximizing the market value of a company should be one of the fundamental goals of each company. At present there are several methods to calculate the market value of the company. The fundamental problem of the thesis is based on the study available to Czech and foreign literature and apply acquired knowledge in the valuation of a specific company. This thesis will analyze the current situation, financial and strategic analysis, financial plan, the discount rate and application of appropriate valuation methods on ABC Company Ltd. The result will be a subjective determination of enterprise value.
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Valuation of a company
Vedra, Ivo ; Masár, Lukáš (referee) ; Mašterová, Lucie (advisor)
Maximizing the market value of a company should be one of the fundamental goals of each company. At present there are several methods to calculate the market value of the company. The fundamental problem of the thesis is based on the study available to Czech and foreign literature and apply acquired knowledge in the valuation of a specific company. This thesis will analyze the current situation, financial and strategic analysis, financial plan, the discount rate and application of appropriate valuation methods on ABC Company Ltd. The result will be a subjective determination of enterprise value.
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