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Marketing Communications of HISPORT Ltd. Company
Vančurová, Linda ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing Communications of HISPORT Ltd. Company Goal: The goal is to describe and evaluate the current situation of marketing communications of HISPORT Ltd. company based on analyses, which were made. Then in the consequence create new methods and tools of marketing communication that could be used. Methods: The method used in this paper was a qualitative descriptive case study, which was prepared based on the analysis of documents and personal interviews, namely semi- structured interview with a member of the company. Results: The outcome of this work is a new marketing communication strategy for the period May 2013 to August 2014 of the company HISPORT, Ltd., which was created based on the summary of the advantages, disadvantages and possible extension of existing marketing communications. The strategy includes adapted existing and new means of promotion, description of these tools, media-timing plan and financial plan. Keywords: marketing, marketing communications, advertising, personal interview
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Public opinion on the construction of the national Olympic Center in Nymburk
Vančurová, Linda ; Flemr, Libor (advisor) ; Crossan, William Morea (referee)
Title: Public opinion on the construction of the National Olympic Center in Nymburk Objectives: The main objective of this thesis is to determine public opinion in Nymburk and the surrounding municipalities on the intended construction of the National Olympic Center in Nymburk, based on own survey. Methods: Research method used in this thesis is a quantitative method of research - interviewing. Own questionnaire of author was drawn up to determine public opinion on the construction of the National Olympic Center in Nymburk. Results: Based on the data obtained, it was found out that the public opinion on the construction of the National Olympic Center is largely positive. The public is open to this project, people want a modern sport center and support its construction despite the expensive and scope of the project and. Keywords: public opinion, the National Olympic Center, Sports Center in Nymburk, written interviewing, electronic interviewing
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Marketing Communications of HISPORT Ltd. Company
Vančurová, Linda ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing Communications of HISPORT Ltd. Company Goal: The goal is to describe and evaluate the current situation of marketing communications of HISPORT Ltd. company based on analyses, which were made. Then in the consequence create new methods and tools of marketing communication that could be used. Methods: The method used in this paper was a qualitative descriptive case study, which was prepared based on the analysis of documents and personal interviews, namely semi- structured interview with a member of the company. Results: The outcome of this work is a new marketing communication strategy for the period May 2013 to August 2014 of the company HISPORT, Ltd., which was created based on the summary of the advantages, disadvantages and possible extension of existing marketing communications. The strategy includes adapted existing and new means of promotion, description of these tools, media-timing plan and financial plan. Keywords: marketing, marketing communications, advertising, personal interview
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