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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing strategy of development of the company MARINE SPORT
 Valúch, Viliam ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Marketing strategy of development of the company MARINE SPORT Objectives: The main objective of the diploma thesis is prepared a strategic marketing plan based on theoretical assumptions and acquired data and analysis. The marketing plan and key marketing strategy should improve marketing situation and position in the czech market of the company. Methods: The practical part of thesis includes various analyzes that provide information about marketing situation. It's used Porter's model of five forces, marketing mix and PEST analysis of external macro-environment of company. Analysis of market is focused on competitiveness and its intensity. All these analyzes form main data for the final SWOT analysis that is processed as a plus-minus matrix. The aim of this matrix is marketing strategies for the company. Results: The result of the diploma thesis was selected the best marketing strategy and deducted proposals and measures how to improve the functioning of the company in the czech market. Key words: marketing strategy, company, situation analysis, SWOT analysis
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Financial Analysis of the FKTeplice, a.s.
 Valúch, Viliam ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
Title: Financial analysis of FK Teplice Objectives: The main objective of this work is to evaluate the current financial situation of FK Teplice on the basis of theoretical findings, proper calculations and prognoses and propose potential measures to improve the current state of affairs and simultaneously predict the potential progress of selected indicators in the future. Methods: The practical part of the work consists of the description of the current financial situation resulting from analysing publicly accessible data - balance sheets of FK Teplice. This financial analysis is further analysed with the help of the theoretical basis. The last part consists of the formation of prognoses derived from the development of selected indicators with the help of mathematical functions and prognostic methods which are part of the theoretical basis of the work. Results: The application of the financial analysis to an organisation in sports environment presents a number of different and characteristic results. In other sectors such results would be a reason for the abandonment of the said sector or a cause for radical decrease in expenses or lowering the number of employees. The financial analysis presents the club as financially stable despite showing a long- term loss. The sales prognosis shows a...
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