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Use of subsidies in the company for the production of decorative cosmetics
VACÍKOVÁ, Lucie
This bachelor's thesis focuses on improving the subsidy acquisition process at Schwan Cosmetics. The thesis primarily addresses a current topic within Schwan Cosmetics, namely the project of establishing a proprietary photovoltaic power plant. The first part of the thesis includes primary and secondary research, with the theoretical framework covering the definition and significance of subsidies, types of subsidies, and conditions for their acquisition. The methodology is focused on examining the surrounding environment and evaluating the financial stability of the solar panel project. The aim of the thesis is to compare the feasibility of a proprietary photovoltaic power plant with the alternative of a long-term commitment with an electricity supplier. I proceeded systematically to better assess the viability of investing in solar panels. The results and discussion section identify opportunities for improvement through innovation and the company's long-term sustainable goals. The conclusion of the bachelor's thesis provides recommendations for Schwan Cosmetics regarding subsidy acquisition and strategic management of organizational responsibility.
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Opportunities and limitations of the Jezeří Chateau for tourism
Vacíková, Lucie ; Netková, Jarmila (advisor) ; Svoboda, Milan (referee)
This diploma thesis deals with current and future position of the Jezeří Chateau in tourism. The aim of the thesis is to describe existing tourist utilization of the chateau, to evaluate tourist importance of the chateau in the Podkrušnohoří region and to propose measures for improvement of provided services and further development of tourism at the chateau. Theoretical part of the thesis contains introduction to the tourism issues of the Czech Republic and the Podkrušnohoří region. Analytical part of the thesis evaluates the Jezeří Chateau as tourist attraction, deals with attendance of the chateau and makes comparison with competitor subjects. The thesis includes questionnaire survey realized among visitors of the chateau. The final chapter includes SWOT analysis of the Jezeří Chateau and recommendations for the future based on the observed facts.
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Sudeten Germans and their influence on tourism in border regions of the Czech republic
Vacíková, Lucie ; Netková, Jarmila (advisor) ; Váňa, Václav (referee)
The thesis deals with the German minority in the Czech territory and its influence on the development of tourism. The first chapter describes the history of Germans in the Czech territory. The second chapter is about German touristic organizations and other subjects operating in tourism industry. The third chapter focuses on the Liberec region and it is monitoring activities of German population related with tourism there. The last chapter describes contemporary activities which continue old German touristic traditions in the Liberec region.
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