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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of the Inditex Company and Its International Presence
 Vébrová, Alena ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
The thesis comprises the presentation of the company as a whole and also its unique brands. The first chapter presents the company and describes the company's global expansion. It also includes a presentation of the Board of Directors and the most important financial indicators. The second chapter comprises the description of unique brands and the process of manufacturing products. Furthermore it includes the environmental attitude of Inditex. Then it is followed by a marketing mix and an explanation of the term Fast Fashion, which is nowadays really important for the whole company. This chapter also includes a comparison with its main competitors across the world and also the biggest competitors on the Spanish market. The chapter is ended by a SWOT analysis of the Inditex Company. The third chapter comprises the Inditex´s activity on the Czech market. This chapter is a description of the most important financial indicators for the Czech market. This chapter also describes the results of a conducted survey, my own opinions about it and the brand as whole.
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